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Digital UX Researcher
The Digital User Experience (UX) Researcher understands the value research provides towards user experience as well as are empathetic towards the needs of the customer. Seeks the reasons behind behavior and the wants, the needs and priorities of people interacting with our brand and our digital platforms - mobile, regions.com, online banking and more.
Motivates consumers to use Regions' products, makes recommendations to product, marketing and design teams about how to make the product more appealing, user-friendly and accessible to specific audiences to provide actionable insights that drive future design improvements and add real Return on Investment (ROI).
Performs competitive and comparative analyses on digital products and services. Improves the usability, usefulness, and desirability of web sites and applications in collaboration with the greater UX team, Product Owners, and other key stakeholders. Ultimately, they focus on understanding how - but most importantly, why - an audience interacts with a particular product or service.