Market Coordinator (Anchorage)

Market Coordinator (Anchorage)

10 Mar 2024
Alaska, Anchorage / mat-su 00000 Anchorage / mat-su USA

Market Coordinator (Anchorage)

Vacancy expired!

General Functions

The Marketing Coordinators main responsibility is to increase occupancy across the CIHA rental portfolio through the development and implementation of a comprehensive marketing plan including individualized property campaigns, internet marketing tools and assessment of other community advertising resources. This position works directly with the Operations Department Managers, and on site staff to assess marketing needs and plan implementation. The Marketing Coordinator will also work closely with the Public Relations Department, Housing Outreach Coordinator and community partners to raise awareness of housing opportunities in CIHAs mixed use, market rate and affordable properties. This position is responsible for the creation of marketing budgets and compliance with those budgets.

Major Activities (Typical Duties/Responsibilities)

Assess property occupancy history, amenities and current advertising efforts and determine advertising needs for individual properties and neighborhoods.

Develop and implement comprehensive marketing plan

Create and maintain the placement of ads electronically and in print including writing copy and coordinating photography that highlight individual units and properties.

Manage the creation of marketing materials to include managing projects with outside vendors on graphic design, photography, etc.

Manage CIHA website updates that enhance the usability of the website for market rate applications and communicate them to IT.

Create periodic website listings including updates to properties for rent rates, and vacancy information on a frequent basis.

Manage property social media postings including placement and frequency of postings and communicate information to the CIHA public relations staff.

Respond to market rate inquiries including, arranging and coordinating unit showings with Community Directors, and manage the application approval process.

Work with market rate applicants with navigating the application process.

Manage and implement marketing events such as open houses, application clinics, and community events.

Provide regular communication with Housing Services, Customer Care and Rental Properties staff to ensure a smooth informative exchange of information on the status of current marketing campaigns in progress.

Manage marketing campaigns to ensure marketing campaigns are consistent with the overall CIHA brand.

Create reporting mechanism for management overview to include tracking of marketing campaigns and vacancy statistics for properties.

Create and track marketing budget and expenses for the CIHA rental portfolio.

Track Affirmative Marketing Plans and provide necessary compliance documentation to Audit/Compliance Manager for GOAL Applications and audit purposes.

Conduct a plan to periodically evaluate the effectiveness of the marketing campaign and make adjustments as necessary.

Create marketing procedures and train staff on marketing plans.

Performs other related duties as assigned.

Skills and Abilities

High degree of professional representation of self and CIHA.

Ideal candidate will have a positive attitude, strong work ethic, strong customer service skills and attention to detail.

Ability to work independently and with very limited supervision in a wide variety of environments and with limited resources.

Demonstrated ability to make independent decisions and react in a timely fashion to a myriad of circumstances and encounters with professionalism and tact.

Excellent interpersonal skills and flexibility to deal effectively with a variety of people, situations, challenges, and changes.

Professional written communication including the ability to provide information in a multitude of formats including email, correspondence, reports and presentations.

Professional and effective verbal communication including the ability to adjust communication style to meet audiences with a wide range of understanding and professional levels.

Ability to deliver presentations in small and large group settings

Ability to maintain client confidentiality.

Exceptional customer service

High level analytical skills necessary to gather information, track statistics, and analyze outreach program performance and report to both leadership and staff.

Education and Experience

Bachelors degree or experience can be substituted on a year for year basis.

Real Estate marketing experience preferred.

Four years experience working with online marketing including Craigslist, website and online ad development, preferably within the real estate industry.

Current AK Driver's license.

Cook Inlet Housing Authority provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Employment preference is given to eligible and qualified Alaska Native or American Indian candidates to the extent required or permitted by applicable law.

Please visit www.cookinlethousing.org to submit an application.

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