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The Digital Marketing Manager is responsible for driving online sales using various marketing channels and tools and providing an exceptional online experience. The manager oversees and leads efforts for the website, email marketing, social media platforms, mobile app, blog, digital signage, as well as other digital platforms and channels in the future.
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Functions
Maintain a deep understanding of the value generated for our customers by our products -- and the capabilities to translate this understanding into differentiated online positioning, marketing and sales strategies as well as online channel development.
Provides leadership, motivation, direction, instruction and assistance to assigned Marketing team members. Sets performance goals for assigned digital Marketing staff and continually provides feedback regarding actual performance in comparison to individual, marketing team and company targets. Provides guidance to correct off target behavior and when appropriate initiates disciplinary action. Actively plans and assists developing job growth opportunities for marketing team members that also strengthen the Marketing function.
Responsible for day to day online marketing operations, support for online sales activities, defining and executing a digital marketing plan to achieve marketing goals
Collaborates with digital marketing firm on campaign strategies and measurement/attribution; uses data and insights to optimize campaign spend and performance.
Team with the Marketing, Product Development, Sales, IT, and Service Delivery and Operations organizations to ensure we maintain a consistent brand experience across customer touch points.
Focus on brand health -- customer satisfaction -- as enabler of profitable growth.
Create an extraordinary online customer experience at every touch point -- ensuring our customer experience becomes a sustainable, durable and strategic differentiator.
Drive increasing market share in targeted segments. Manage execution of the marketing funnel of reach, inquiries, leads, opportunities to maximize sales.
Provide regular, concise, value-added market intelligence to the entire company to assure Alaska Communications continued market leadership
Productively engage with sales channels -- creative tension, results oriented -- all aimed at profitable growth.
Interface with product management -- drive positioning, competitive intelligence, differentiation, etc.
POSITION QUALIFICATIONS
Bachelor's degree along with additional advanced (role relevant) education. Experience may be substituted in lieu of education beyond a Bachelor's degree plus six (6) to eight (8) years marketing, sales, product management or business experience in a comparable industry/company. Equivalent combination of education and training may be substituted for experience requirement on a year for year basis. Two (2) to four (4) years of supervisory experience. Advanced education related to the role, such as a MBA, preferred. Demonstrated proficiency using Microsoft Office Suite, including Word, Excel, Access and Outlook.
Please complete our online application at www.alaskacommunications.com/careers.
Alaska Communications is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race; color; religion; creed; national origin; ancestry; age; gender (or gender identification or expression); sexual orientation; mental or physical disability, except where disability is a bona fide occupational disqualification; marital status; change in marital status; parenthood; pregnancy or family relationship; status as a disabled or protected veteran; or any impermissible characteristic as defined by law. View the U.S. Department of Labor Pay Transparency Nondiscrimination Provision.
