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Verra Mobility is a global leader in smart mobility. A combination of the global capabilities and talents of American Traffic Solutions (ATS), Highway Toll Administration (HTA), and Euro Parking Collection (EPC), the company develops technology-enabled solutions that help the world move safely and easily. Verra Mobility fosters the development of safe cities, working with police departments and municipalities by operating more than 4,000 red-light, speed, and school bus stop arm safety cameras in more than 200 jurisdictions across North America. The company also creates smart roadways, serving the world's largest commercial fleets and rental car companies to manage tolling transactions and violations for more than 8.5 million vehicles. Verra Mobility is a leading provider of connected systems, processing nearly 165 million transactions each year through connectivity with more than 50 individual tolling authorities and more than 400 issuing authorities. Arizona-based Verra Mobility Corp. currently operates in 15 countries and in 22 languages.Focused on solutions that help the world move safely and easily, Verra Mobility builds safe cities, smart roadways, and the connected systems that tie them together. The company is constantly looking toward the future, ensuring it creates relevant solutions today that will work tomorrow. Seeking to understand new customers, regions, and businesses that will shape tomorrow’s smart mobility experiences, Verra Mobility strives to ensure more people around the world reach their destination safely and easily. Keeping its core principles front and center, Verra Mobility is fueled by relationships, driven by impact, guided by what’s right, and energized by what’s next.CultureVerra Mobility Corporation is a rapidly-growing, entrepreneurial company that operates with a people-first philosophy and approach. The company lives by its core values—Do What’s Right, Lead with Grace, Win Together, and Own It—in everything it does for its customers and team members. The company seeks to grow aggressively, both organically and through acquisition, to continue to be the undisputed market leader with these five core competencies: bias for action, customer focus, teamwork, drive for results, and commitment to excellence.Verra Mobility’s Mesa office is hiring a Digital and Social Marketing Manager. This position is responsible for developing, implementing and executing strategic marketing campaigns for products and services in our Corporate Marketing and Government Solutions business unit. This individual will play an integral role in the overall direction and fruition of creative ideas, benchmarking performance of all campaigns, effectively utilizing marketing analytics and ultimately driving the initiatives responsible for attracting potential customers as well as retaining existing ones. This is an ideal opportunity for those who enjoy creating impact and having deep involvement in digital and social marketing projects. The Digital Marketing Manager will plan and execute online marketing activities to drive traffic and ultimately qualified leads to generate sales. The Digital Marketing Manager will be responsible for the Verra Mobility website, creating and launching marketing campaigns, directing SEM/SEO activities, email marketing, content syndication, social media and other digital channels to maximize results. You will work with marketing, sales, campaign and other web teams to coordinate plans and activities in addition to managing agencies and vendors.
Highly creative with experience in identifying target audiences and launching digital campaigns that engage, inform, convert and drive adoption and referrals
Develop a digital marketing roadmap that incorporates a website traffic plan with goals and benchmarks to achieve this
Develop and manage the Verra Mobility website, digital properties and social media channels
Optimize website and social media channels for SEO as well as usability
Regularly engage with vendors and agencies to support digital marketing efforts
Oversee and manage all digital marketing channels and social media accounts to ensure brand consistency
Generate monthly reports on our marketing campaign’s performance and analysis of site and social traffic
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Campaign optimization via marketing campaign test practices
Monitor competition and provide ideas to stand out
Develop, evaluate and oversee the implementation of A/B/n testing protocols and procedures
Collaborate with internal teams to create landing pages and optimize user experience
Assist in the creation of sales and reporting presentations
Forecast sales performance trends and act proactively to increase our market segment
Create, maintain, and implement a digital marketing calendars
Maintain effective, cohesive, and engaging brand messaging
Stay up-to-date with the latest digital marketing technology developments
Minimum 5 years + experience in digital marketing and social media
Campaign and project management with regular reporting
Excellent grasp of social media and website metrics and best practices
Demonstrable success with email marketing, lead generation and SEO geared toward customer acquisition
Excellent team management and communication (written and verbal) skills
Excellent analytical and project management skills
Excellent understanding of how all current digital marketing channels function
Strong understanding of e-commerce, PPC, SEO & SEM
Experience with Salesforce CRM
Experience in optimizing landing pages and user funnels
Demonstrable experience with lead generation and email marketing
Highly creative with demonstrable experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Knowledge of media editing software (photo and video)
Working knowledge of web design principles, best practices, and content management platforms
Knowledgeable with marketing tools such as WordPress, Google Analytics, Acoustic Marketing Cloud, Tableau, HTML, CSS, JavaScript
Aligned with Verra Mobility Values
Do What’s Right – We’ve committed to doing the right thing for each other and for our customers – integrity is our DNA
Lead With Grace – We embrace the importance of our colleagues and customers and always treat them with kindness and grace.
Own It – We foster a culture of accountability and excellence, where going the extra mile is standard practice.
Win Together – We are ambitious and like to win, but we know we win more when we include others and work together.
Verra Mobility is an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran statusExternal Company URL: www.verramobility.com Street: 1150 N Alma School Rd.
