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Intro: Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.Summary: Meta is looking for a Brand Strategist to work on the global company marketing team. Brand Strategy is responsible for positioning the company brand, leading strategy for brand activations, and developing the overarching Meta architecture. The ideal person for this role has a strong background in developing cogent, creative, and insights-driven brand strategies. They are excited about the technologies that Meta creates and the potential of the Metaverse. They are a doer with the unique ability to solve problems, collaborate, and drive cross-org alignment on some of our most timely and high-priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise stakeholders, and be a true partner to creative teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for our goals as a company (a portfolio of brands).Required Skills: Develop new approaches to delivering communications through Meta products.
Define major new marketing initiatives, leveraging research and grounding in evolving business needs.
Create briefs to guide company-wide marketing strategy and delivery.
Partner with product teams, creative teams and agency partners.
Develop guidelines and socialize strategies to equip the company.
Minimum Qualifications: 8+ years experience as a Brand Strategist or Planner at a brand-side company, agency, or research company.
Experience leading the development of responsive marketing in creative mediums.
Experience building, implementing and optimizing brand foundations.
Experience building research plans and partnering with insights teams.
Experience presenting to executive and senior leadership.
Proven experience to thrive in a self-starter, fast-paced and changing environment.
Experience collaborating with dynamic and matrixed organizations.
Preferred Qualifications: Experience delivering messages on Meta’s platforms.
Experience using brand strategy to inform product experiences.
Experience working with company and sub-brand architectures.
Industry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
