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OverviewOverview:HealthEdge is looking for a Digital Marketing Manager to enhance and optimize its digital marketing channels to promote HealthEdge’s value & generate leads. The right candidate will be passionate about digital marketing, SEO, increasing organic search traffic, maximizing paid search traffic results, and optimizing the HealthEdge customer and prospect digital experience.We are looking for a strong candidate who is customer-obsessed and comfortable managing HealthEdge’s digital marketing and working cross-functionally within its marketing group.What makes you right for the position? You’re a tech-savvy, data-driven self-starter that possesses excellent digital marketing skills leveraging the latest digital tools and platforms. This role reports to the Sr. Manager of Content & Digital Marketing.What you will do:
Customer Obsession – Develop digital buyer journeys by product offering and for HealthEdge as a whole
How do people get to the website?
Who is coming to the website?
What is their path/where do they spend their time?
Do they look at multiple products when they come?
Do they come back?
How can we increase traffic, time on page, and conversions?
How can we enhance the website visitor experience?
Personalization inclusive of Paid & Display Advertising, UberFlip, & website
Collaborate with internal team & agencies to create and optimize campaigns
SEO
Optimize copy & web pages for SEO
Perform ongoing keyword research, including discovery and expansion of keyword opportunities
Research and implement content recommendations for organic SEO success
Track keyword rankings
Research backlink opportunities & conduct outreach
SEM
Develop & continuously optimize paid ads to promote the value of HealthEdge & generate leads
Manage paid social & Google AdWords
Identify insights, and optimize spend & performance based on data
Maximize budget for ROI
Analytics
Report on the performance of digital marketing campaigns, including SEM, SEO, social media, website performance, and other digital channels
Evaluate end-to-end customer experience across multiple channels and customer touch points
Analyze results & continuously optimize
Content Marketing Support
Support data-driven content strategy
What you bring:
Three (3) or more years’ experience in Digital Marketing
Experience in optimizing landing pages and user funnels with quantifiable SEO & SEM results
Associate’s or higher-level degree in Marketing or related field
Certification(s) in Google Ads or other digital advertising platform(s), preferred
Experience working within the Healthcare industry, preferred
Highly skilled in digital marketing, SEO, & SEM
Strong communication skills, interpersonal skills and demonstrated ability to interact with internal and external customers
Demonstrated analytical ability to create and improve marketing campaigns/digital assets and optimize efforts; metrics & data-driven thinking
Experience with digital advertising merchant platforms (Google Ads, Uberflip, LinkedIn Campaign Manager, etc)
Solid knowledge of website analytics tools (e.g., Google Analytics), and web design and administration utilizing WordPress
Exceptionally organized and detail-oriented in order to plan and manage the execution of content and campaign strategies
Up to date with the latest trends and best practices in online marketing and measurement
Ability to independently problem solve and reach resolutions to issues
Flexible, positive and a self-starter with ongoing enthusiastic interest to learn new skills
HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.Geographic Responsibility: While HealthEdge is located in Burlington, MA you may live anywhere in the U.S.Type of Employment: Full-time, permanentFLSA Classification (USA Only): ExemptWork Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Work across multiple time zones in a hybrid or remote work environment.
Long periods of time sitting and/or standing in front of a computer using video technology.
May require travel dependent on company needs.
The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.#LI-RemoteJob Locations US-RemoteID 2023-2137Category MarketingPosition Type Full-TimeHealthEdge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
