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The Director/Sr Director, Marketing - Promotions is responsible for developing and leading the GI & Thyroid promotions team to craft and execute tactics in support of brand strategy. This role may be considered at the Director or Senior Director level; depending on experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Lead, coach and develop the GI & Thyroid promotions team
Create the US marketing tactical plans for existing and potential new indications of cabozantinib in HCC and Thyroid cancers
Ensure successful execution of compelling promotional tactics for US HCPs and patients across personal and non-personal channels
Align messaging platform and tactical rollout with brand objectives and strategies
Ensure key brand messages and materials are effectively communicated at sales meetings
Oversee the promotions budget, establish goals and metrics, and measure performance
Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
Collaborate with the Payor Sales Team to develop promotional materials targeting the managed care audience
Manage key vendor relationships, including the promotional agency of record
Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
SUPERVISORY RESPONSIBILITIES:
Directly supervises employees
Indirectly supervises employees through a dotted line structure or via other subordinate supervisors
EDUCATION/EXPERIENCE/SKILLS:
Education:
Master’s degree in related discipline and 10 years of related experience; or
BS/BA degree in related discipline and at least 12 years of related experience; or
Equivalent combination of education and experience
Experience:
Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
Pharmaceutical Marketing
Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus
Oncology experience is strongly preferred
Knowledge/Skills/Abilities:
Ability to recruit, retain and develop talented individuals
Effective prioritization and delegation of activities
Ability to inspiring others
Create a highly motivational environment
Talent for blending innovation with pragmatic execution
Skills to network internally and externally
Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
Demonstrated strategic thinking, initiative and creativity
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Strong presentation, verbal and written communication skills
Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
Business travel is required
Job Complexity:
Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
Networks with key contacts outside own area of expertise.
DISCLAIMER
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
