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RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Consultant in Burbank, CA.
Key Tasks:
Marketing Consultant assists Senior Manager in developing integrated plans that support strategic marketing efforts; May meet with clients to analyze short and long-term business requirements
Provides strategic and creative direction and tracks progress against objectives to ensure that project solutions are appropriate for the targeted audience, meet project specific criteria, reflect brand standards and are consistent with strategic marketing and member retention goals
As a Marketing Consultant, you develop marketing project plans of a strategic or complex nature, which identify key issues, problems, approaches, performance metrics and resources required, and designs processes to address these problems
Establishes effective professional business relationships with clients either alone or in cooperation with another Direct Marketing Manager
Instructs and educates clients on all aspects of project; Marketing Consultants are accountable for the development of project documentation for executives and other key clients to facilitate sharing of project outcomes and best practices
Establishes team membership and negotiates time commitments and resource allocation
Designs research plans for data gathering and analysis and leads the assessment of the collected data and development of action plans
Marketing Consultant plans and facilitates meetings, making formal presentations to various audiences that establish the procedures regarding the implementation of project outcome
Provides leadership to communication project teams in support of high-impact, multifaceted marketing and member retention programs
REQUIREMENTS:
High School diploma or GED required
Bachelor's degree in Communications, Marketing, Advertising or Design or other related field, or four (4) years of experience in a directly related field
Minimum five (5) years of experience in marketing strategy, developing integrated marketing roadmap and communications plans for diverse audiences (consumer and business-to-business) and developing and implementing strategic and tactical communications plans
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
