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Our goal at Visa is to be the most creative and impactful data-led marketers in the world. We are on a journey to develop our data, analytics, and capabilities to bring more effective and efficient business results to Visa.
The
Director of Product Marketing Analysis is a new role at Visa created to bring a best-in-class analytics and data ecosystem to our Global Product Marketing organization. You will be responsible for Visa’s product and B2B marketing data, insights, and analysis. You will use data sourced from Visa’s internal systems, CRM systems, and from native systems of other marketing channels such as email, digital, social, partners, and events to drive decision making.You will lead deep-dive insights extraction and data visualization work streams that will be shared across Visa’s marketing and product organizations at all levels and geographies globally.
You will work closely with technology teams to transform business and data insight delivery and integration to a new level, improving the Product Marketing organization’s ability to track and optimize performance with key audiences in order to deliver on objectives such as awareness, preference, engagement, and adoption.
The majority of your time will be spent leading the analysis and diagnosis of product marketing performance. You will monitor trends in KPIs and performance drivers and translate those data into actionable insights and recommendations. You will work closely with the Product Marketing team to increase our understanding of what tactics work and don’t work, with a strong point of view on how strategies should evolve going forward.
Responsibilities
Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment (phones and computers), reach with hands and arms, and bend or lift up to 25 pounds
Travel Requirements:
The incumbent may be required to travel 10-15%
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.