Senior Marketing Manager

Senior Marketing Manager

Vacancy expired!

Job Description

• Defines and drives marketing activities with ownership of digital marketing including web site design, content, and channel marketing
• Leveraging the digital channel to increase the branding, strategic marketing, messaging, and positioning across with comprehensive marketing campaigns, leveraging across channels, to create the buyer’s journey
• Develops and executes global marketing campaign strategies, multi-level campaigns, including creative imagery and text, to effectively brand and position the portfolio to achieve stated objectives and market share, and report ROI metrics
• Develop and execute plans to position portfolio to appropriate customer segments, provide feedback on competitive landscape, analyze market opportunities and customer needs to define new opportunities and provide input to R&D regarding new product development and ancillary support product needs.
• Performs quantitative and qualitative market analysis, monitors industry trends and competitive landscape with the ability to translate customer insights into strategic and tactical marketing plans
  • Perform Business and Market Analysis
  • Coordinates / conducts market research/VOC
• Develop a clear understanding of the market and our competitive advantages to create and effectively execute on commercial marketing campaigns to move the Eurofins DiscoverX business to front-of-mind for branding to both retain current customers and gain new customers to enable the business to grow
• Ability to identify tangential, synergistic market segments and customer personas to market to
• Drive successful and sustainable product launch marketing campaigns
• Maintains close interaction with sales organizations through training and active participation in the sales process, including customer visits
• Leadership
  • Works with customers, business development partners, and thought leaders as well as inside the organization cross-functionally with sales, operations, and management to successfully grow the business
  • Works collaboratively with cross-functional teams
  • Demonstrates solid leadership skills and ability to gain consensus and influence process
• Perform monthly/quarterly market analysis to monitor industry trends and competitive landscape
• Demonstrates and promotes the company vision
• Regular attendance and punctuality
• Conducts all activities in a safe and efficient manner
• Performs other duties as assigned
• Adjusts work hours as needed to meet client deadlines
• Adheres to site employee health and safety (EHS) requirements

Qualifications

• A graduate degree (MS/PhD) in science and/or MBA
• Individual initiative, strategic and creative thinking, and problem solving skills
• Understanding of the life science and/or drug discovery and development process, market requirements, and customer needs
• Work independently as well as in a collaborative team setting
• Effectively lead when needed and own your decision
• Multi-task and prioritize workload to drive and achieve desired objectives on time
• Strong communication and presentation skills, both verbal and written
• Demonstrated successful product management and commercialization in life sciences
• Prior experience working with cross-functional teams is a plus
• Requires strong and efficient organizational skills to multitask effectively

• >5 years of experience in in life science marketing or Product Management role
• Bachelor’s degree in life science
• Experience in effectively leveraging digital marketing including website optimization, Google SEO and SEM (Adwords), display, social, video, etc.
• Authorization to work in the United States indefinitely without restriction or sponsorship

Additional Information

Position is full-time, Monday - Friday 8:00am - 5:00pm. Candidates currently living within a commutable distance of Fremont, CA are encouraged to apply.

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays