Manager Commercial Marketing, Hospital Operating Room Video Integration

Manager Commercial Marketing, Hospital Operating Room Video Integration

15 Nov 2024
California, Homeofficevirtual 00000 Homeofficevirtual USA

Manager Commercial Marketing, Hospital Operating Room Video Integration

Vacancy expired!

DescriptionTHE ROLE:Hillrom’s vision of Advancing Connected Care™ extends across our Surgical Solutions business unit portfolio, and with the acquisition of Videomed (https://www.videomed.biz/en/) in July 2020 we will be able to provide a fully integrated operating room experience, improve clinical workflows for surgical teams enhance safety and reduce time in the operating room. Videomed’s Truelink 4 hardware and software offers operating room integration (ORI) for the integration of multiple devices, allowing connectivity of many Hillrom products, while also allowing for external communication between physicians, students, post-op patients, etc. Truelink 4 provides compact and powerful technical capabilities in OR integration systems; combines advanced solutions in OR data and video management with innovative features to improve surgical team ergonomics and patient's safety. The interoperable solution is compact, powerful and provides high performance 3D and 4K video recording, streaming and conferencing with an intuitive user interface on both touch and touchless gesture control displays.The Videomed's Truelink 4 system has been deployed in Europe, China, Japan and other international markets.The Manager Commercial Marketing, Operating Room Integration (ORI), will lead the charge in creating and managing all aspects of Videomed’s US launch, including strategic downstream marketing plans and tactical marketing initiatives (value proposition messaging, pricing packages, sales strategy, training, market segmentation, target marketing etc.).REPORTING RELATIONSHIPS:The Manager Commercial Marketing, Operating Room Integration is an individual contributor (no direct reports) and reports to the Director of US Commercial Marketing, Surgical Solutions. The Manager interacts and collaborates with members of the R&D teams, upstream product marketing and other commercial teams across the organization. Additionally, s/he will collaborate with Hillrom global marketing teams for execution.ESSENTIAL DUTIES AND RESPONSIBILITIES:Ownership, development and management of go-to-market strategies and marketing programs from concept to execution.

Successfully launch new products; develops strategic objectives, tactics and training plans for the US market.

Develop and implement segmentation models, targeting profiles, positioning statements, pricing strategies, budgets, forecasts, market analysis, promotional programs, market research and channel strategies.

Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events.

Work with marketing communications to define the go-to-market strategy, value proposition and messaging to help them understand the product positioning, key benefits, and target customer. Partner to enhance digital marketing efforts including, social media, SEO/SEM, list development and online/print advertising.

Provide direct support to the sales team through all stages of a deal to include customer meetings, demonstrations and the preparation of offers.

Provide market feedback on healthcare IT trends, economics, construction, partnerships, KOLS and competition to assist in current product support and new product development.

Act as the point of first reference for all product related inquiries and work collaboratively with the clinical insights team, regulatory, quality, sales and service to address any issues.

Proactively partner with the global marketing organization to feed customer needs/feedback and develop user needs, design inputs and claims to differentiate our portfolio.

Provide feedback, materials and support to the Sales Training team for customer facing training, educational programs and internal stakeholder training.

Partner with the clinical insights team on identification and development of evidence-based proof points and clinical marketing programs.

Build relationship with Key Opinion Leaders (KOL) and industry organizations.

LOCATION:The ideal location for the role is our global corporate headquarters in downtown Chicago, IL; however, this role can also be virtual/remote from any US location.QualificationsEDUCATION AND EXPERIENCE:Bachelor’s Degree in Marketing, business, or related field; advanced degree preferred in order to quickly understand, digest and present complex technical principles.

5 – 12 years professional experience in Product Management or Marketing, preferably medical device, diagnostics (such as endoscopy or imaging), capital equipment or healthcare IT.

Previous experience in OR Video Integration strongly preferred.

Technical understanding of IT environments (software/networks) and working knowledge of clinical processes and workflows.

Must possess ability to effectively communicate (both written and verbal) relevant project information to clients, superiors and internal customers and deliver engaging, informative, well-organized presentations.

Mastery of Internet, Intranet, MS Office products to include: Word, Excel, PowerPoint, MS Project, MS Teams and Outlook.

Ability to read, comprehend, interpret, analyze, and apply technical information including but not limited to technical manuals, technical bulletins, schematics, etc.

Very strong data analysis skills including sales forecasting.

Ability to travel 40% of the time.

Job: MarketingPrimary Location: United States-Illinois-Chicago, ILOther Locations: United States-California - Home Office/Virtual, United States-Illinois - Home Office/Virtual, United States-North Carolina - Home Office/Virtual, United States, United States-Texas - Home Office/Virtual, United States-Texas-Austin, United States-Illinois-Chicago - Home Office/Virtual, United States-California-San Francisco, United States-North Carolina-CarySchedule Full-timeTravel Yes, 50 % of the TimePosting Entity TrumpfReq ID: 20124847

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