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Marketing/SEO Specialist
As a marketing specialist with Van Mart you are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns You will monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.
Job responsibilities will include:
-Monitor daily performance metrics to understand SEO strategy performance
-Developing strategies to drive online traffic to the company website/social media platforms
-Raising brand awareness and online presence through digital marketing projects and campaigns
-Brainstorm and develop ideas for creative marketing campaigns
-Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
-Collaborate with sales team to coordinate brand awareness and marketing efforts and materials
-Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
-Undertake individual tasks of a marketing plan as assigned
-Helping with trade show and event planning
-Creating or updating presentation files or sales support materials
-Write compelling and high-quality website content, including blog posts and page descriptions
Skills
-Illustrator/in design or type of design program needed
-Some experience in website design
-Some video editing/photography experience
-Visualization to see ideas/projects through
-Organized
-Willing to learn
