Vacancy expired!
RESPONSIBILITIES:
Kforce is immediately adding a full-time Indust/Cust Segmt Mktg Mgr in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Palo Alto, CA.
Responsibilities:
Responsible for design, development and execution of go-to-market (GTM) marketing plans for specific industry verticals (e.g., Public Sector, Financial Services, Manufacturing, Communications, Media and Entertainment) or customer segments (e.g., enterprise, SMB, consumer, U.S. Hispanic and other multicultural markets)
Key activities include assessment of customer insights and identification of target segments for company products, services or solutions offerings through close partnership with the sales force, relevant partners and customers
Identify and assist in the establishment of third-party relationships designed to provide offeringsthrough close partnership with the sales force, relevant partners and customers
Identify and assist in the establishment of third-party relationships designed to provide offerings throughout products, services and solutions lifecycle to a specific segment or industry
Maintain industry or customer segment relationships and serve as internal customer segment
Drive customer demand (including digital, workshops, ABM, channel, strategic partnerships and other digital or 3rd party vehicles)
Understand channel dynamics; support partner sales models with marketing approaches and strategies to enable sales goal attainment; Cultivate relationships with key customers, verticals and associations
Drive quarterly rolling country level marketing plan for key countries across company's 3D print solution
Analyze results and effectiveness and propose changes to address opportunities
Lead marketing budget; Produce compelling business cases for innovative marketing ideas
REQUIREMENTS:
7-10 years of B2B/B2E Marketing experience across Customer, Product, Channel, or Solutions
Thrives in startup environment - successful in fast paced, matrixed organization
Quick learner
Able to pivot and adjust
Challenge the system - new ideas
External in approach.
Creative, innovation-centric Marketer
Proven AMB/lead/demand generation experience: from ground planning, lead generation, marketing effectiveness, customer funnel. MSFT Dynamics + Nurture experience
New business model marketing experience; Savvy digital marketer: social, digital content, web, social targeting, thought leadership and award winning content creation, optimization/measures
Lean and agile approach; Relentless focus on the customer
Our client is seeking candidates who are driven to make positive changes to the way people live and work by creating breakthrough technology solutions. This company recently earned a spot on Corporate Knights' 2018 list of 100 Most Sustainable Corporations in the World based on metrics including employee and financial management, clean revenue, and supplier performance. Our client is looking for visionaries who can work together to create what's next in the technology world to propel their clients into the future. Does this sound like you? Apply today!
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
