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As a CRM Specialist on the Global Channel Publishing team, you will report to the CRM Lead to develop and deploy multi-channel CRM campaigns. You will work closely with the rest of the Google Cloud Platform team to ensure CRM campaigns are cohesive and integrated with the rest of channel mix.
Responsibilities
Work with design and development resources to create marketing emails & push notifications
Deploy campaigns via Salesforce Marketing Cloud
Conduct regular A/B and multivariate testing to optimize the performance of email channel
Provide regular reporting on performance of CRM campaigns including campaign ROI and incrementality
Qualifications
4+ years of experience in email marketing
Experience using Salesforce Marketing Cloud
Working knowledge of SQL and AMPscript
Excellent verbal, social, and written communication skills
Ability to provide strategic recommendations informed by data
Strong attention to detail
Pluses
Knowledge of HTML and CSS
Salesforce Marketing Cloud Certifications
Experience with Tableau
