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OverviewAs the Senior Marketing Operations Manager, you will be responsible for the operational arm of our email and mobile push marketing campaigns in our consumer group business at Intuit. In this role, you will be responsible for end-to-end operational and technical ownership of ongoing monetization and engagement direct response campaigns (email, push notifications and in-app messaging). You will work with a team of marketers delivering an exceptional experience for customers, strong results for our business, in a high-performing environment.What you'll bring· 8+ years in direct response including functional/technical system migrations and 3rd party ESPs, SMS, and notification providers· 5+ years of hands-on email marketing operations· Proficient in marketing automations systems and technical execution, Braze experience a must· Expertise in CRM and marketing automation tools (Segment, Audience Point, Return Path, etc.) · Detail-orientated, productivity and time management skills to multi-task· Excellent leadership skills to influence and engage cross-functionally and present to senior leaders · Passion for velocity, enabling the team to scale through superior project management· Thrives in a fast-paced, super compact seasonal businessHow you will lead· E2E oversight of customer communications from operational strategies to execution creating detailed customer journeys across all products and methods· Strong marketing leader with hands-on technical experience building, executing and supporting complex email/SMS/push solutions. · Manage a team of direct reports and deliver improved operational excellence across all consumer group product lines customer communications· Drive team adoption of tools and reporting sources, and operational processes· Build cohesive marketing operations report to provide visibility into cycle team, efficiencies, goal attainment and throughput of work· Identify, design and execute new processes that enable marketers to be more effective in their daily work, including executional excellence in data reliability, campaigns, and real-time data syncs· Ensure interlock between marketing strategy and marketing operations, and with segment channels to build aligned objectives· Manage timing, sequencing of campaigns and capacity planning· Partner with technology owner of third-party ESPs and technology to ensure automations, optimizations and deliverability are executed as planned with best practices on user engagement. · Partner with analytics, product and operations to ensure delivery of tools and services needed· Become the voice for the DR operations team with accomplishments EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
