Vacancy expired!
Hello! We’ll start by introducing ourselves. We’re Sendlane! A SaaS startup in Scripps Ranch that’s disrupting an entire industry by influencing the way people learn about and use email marketing automation. Established in 2015, we’ve grown year over year and that’s been possible because we are constantly looking to out-do ourselves and evolve.
Our team’s dedication to making Sendlane what it is today is humbling which is why we’re looking for that next “special someone” to help take us to the next level. That’s where you come in! Yes, you.
Listen, we get it. Job hunting is 100% THE worst. So, we're happy to tell you the search is over! You did it! You finally found the company of your dreams. Go ahead and give your boss "the finger", flip your desk, knock over your cubicle and march your happy self on over to Sendlane HQ! Just kiddingwe have to invite you. Please don't just show up.
Anyway, we’re looking for our very first Paid Media Specialist!
The goal for any paid media specialist is to ultimately impact revenue and this position at Sendlane is no exception! We’ve recently found ourselves in a phase of hyper-growth which is great because it means we’re doing something right but it also means we need to capitalize on that now!
Optimization is the name and driving traffic is the game! We need someone to come in and optimize what exists, implement what doesn’t and analyze all along the way. Working directly with the CEO and Vice President of Marketing, your responsibilities will range from designing, implementing and managing media campaigns to creating, executing and analyzing ad strategies, all with the intention of aligning those strategies to build brand awareness and scale revenue. Sounds pretty straight-forward, right?
Well, it does to the right person. So, before anything, let’s talk about you…
You are someone that drives outcomes. Motivated by your expertise, you are strong in developing and implementing strategy that encourages growth of our business, expansion of our market share, increase in our sales and elevation of our brand. As someone who is data-focused and driven by accuracy, you are confident in your ability to understand and interpret us, our customer profile and the data displayed before you. Interpreting that data and recognizing its patterns is one way you’re able to consistently iterate and improve.
Being our resident expert, your creativity is propelled by your “know-how”. You KNOW paid media and all of its intricacies. The idea of sitting and optimizing doesn’t sound cumbersome to you but sounds like a day well spent! But, when all is said and done, it’s all of this know-how that truly gives you the inventive energy to create, optimize and evolve successful paid advertising efforts while reporting your successes on a weekly and quarterly basis.
Sound like you? That is thrilling news! Let’s talk shop
Your success in this role will be measured by your ability to ultimately promote engagement and attract interest. Which translates into brand awareness, which translates into prospect consideration, which translates into a purchase andBOOM! Just a couple clicks of your mouse and you’ve single-handedly grown Sendlane (lol, if only it were that easy). Working on a highly collaborative marketing team, you will develop keyword lists, create ad groups, write ads, set up targeting and create audience segments all while ensuring consistency across each ad channel and providing ongoing actionable insights.
Being the first and only Paid Media Specialist, you will own this sector of marketing which means you definitely need to have a fair amount of experience under your belt. Despite all the collaboration our marketing team practices, it should be noted that a great amount of autonomy would be required of you. We are not in a position to train or guide anyone to grow into this role. The expectation is that you would come onboard and be ready to rock! Our ideal candidate has managed at least $500k in paid media, annually, and has worked in the digital marketing space for B2B SaaS.
So what do you think? Are you in?
Not everyone wants to read paragraphs so in case you’re more of a “bullet point” kinda person, here’s the bulleted skinny on who you need to be and what the job is all about…You:
- Creative and analytical with a strong attention to detail and deep understanding of paid media strategy.
- Possess a strong understanding of attribution models.
- Thorough understanding of social media, SEM and display advertising.
- Demonstrate a strategic and customer-led mindset with the ability to conceptualize, create, implement, and optimize marketing campaigns to generate more interest, leads and revenue
- Big picture thinker who is continuously learning.
- Data-driven marketing mindset
- Organized with ability to manage multiple projects and consistently meet deadlines/attain quotas
- Can create compelling marketing campaigns through written word or video.
- Self Starter who understands this role requires autonomy, strong execution and hands on experience. Job:
- Report to VP of Marketing
- Work collaboratively with Director of Content Marketing and CEO
- Plan, implement, manage, analyze, and optimize paid media marketing campaigns for customer acquisition and revenue goals.
- Compile and document campaign analysis, performance reports and measure ROI for assigned clients
- Proactively learn about media behaviors, technology, news, and strategies and present key developments and discoveries with the other team members via internal and external communications
- Evaluate digital performance across different paid channels through continuous analysis
- Sets up paid media campaigns, developing keyword lists, creating ad groups, writing ads, setting up targeting, and creating audience segments
- Ensure all tracking is in place and working properly
- Identify search trends and improvement opportunities for existing campaigns
- Campaign management including campaign budget pacing, bid optimizations, A/B Split testing, and monthly reporting
- Stay up-to-date with the latest SEM and digital marketing latest trends and best practices
- Work collaboratively with the Director of Content and other marketing team members to ensure consistency of campaigns and messaging across all advertising channelsMust haves:
- Proven track record working in B2B SaaS space managing $500k+ media spend annually.
Hey look, we haven’t scared you away yet! Well, you’ve made it this far so let’s talk about what’s in it for you! We strive to ensure that our employees have the best experience possible (while still remembering that you are here to do a job). COVID put a major damper on the fun we offer in-office but we’ve adjusted pretty well! Here are the benefits we offer:
- Health/Dental/Vision - 70% to 100% paid for by us (depends on the plan you pick)
- Parental Leave - New parent? Congrats! We pay you for 6 weeks!
- 401k - We match up to 4% (caveat: you need to be with us for 1+ years before this kicks in)
- Flexible PTO - Take what you need when you need it.
- We pay you to GO AWAY - $1000 bonus for taking time off!
- Equipment for your home office (including a MacBook and giant monitor)
- Monthly remote team building and consistent team engagement (we won’t force you to do Yoga with us but we will challenge you to do your best impression of the Spice Girls for $100 to Amazon)
When the pandemic is in the rearview mirror and we’re all in therapy, working through our new founded agoraphobia, we plan to remain “remote first”. This means that we’ll have our Office Headquarters open and available to anyone who wants to come in but if you’d prefer to remain a full or partially remote employee, we’ll enable you to do that!
Alas, someday we’ll be able to go back to that beautiful 12,000 sq ft space and when we do, you’ll get to reap the benefits of a fully stocked break room, beer and wine after 4 o’clock, standing desks, catered lunches, team trips, ping pong and a spinny chair of your very own (with 18 adjustment points!) AND, of course, actually socializing in person with people - do you remember what that’s like? Neither do we.
Regardless, if everything above sounds like the exact challenge you're ready to take on then we want to hear from you!
Head on over to Sendlane's Careers Page and apply!
We'll be in touch!
