Channel Lead- Lifecycle Marketing - Cash App

Channel Lead- Lifecycle Marketing - Cash App

12 Jul 2021
California, Sanfrancisco, 94102 Sanfrancisco USA

Channel Lead- Lifecycle Marketing - Cash App

Job Description

Cash App is hiring an exceptional Lifecycle Marketing Channel Lead to drive the development, execution, and optimization of campaigns to grow and engage Cash App’s tens of millions of active customers.

As a channel marketing leader on Cash App, you’ll be the resident expert in owned messaging channels and tools (e.g. in-app messages, push, email, SMS), and will lead the development of impactful, data-driven marketing campaigns that drive measurable business outcomes (i.e. onboarding success, cross-sell, upsell, engagement, retention, and winback). You’ll partner closely with Product Marketing Managers and Designers to bring compelling marketing campaigns to life, and with Business Analysts to identify and size opportunities, analyze campaigns, generate insights, and balance goals in customer experience and messaging impact.

In addition to managing a growing portfolio of blast and triggered marketing campaigns and channels, you’ll be a key consultant for the engineering and machine learning teams developing Cash App’s targeting, personalization, and messaging capabilities. You’ll use data and experimentation to motivate the development of new tools and messaging functionality, and develop the frameworks and processes required to accelerate and improve our messaging efforts while maintaining asky high bar for customer experience.

Qualifications

You have:

  • 7+ years of data-driven, impact-oriented lifecycle marketing experience

  • Highly collaborative leadership skills, and a comfort working closely with a variety of different functions to achieve your goals.

  • An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives

  • Extensive experience using CRM tools (e.g. Braze, Iterable, or internal equivalent) to build, monitor, and optimize complex email and app-based campaigns and experiments

  • Strong business acumen and experience with core analytical concepts like LTV, incrementality, and experiment design

  • Analytical skills scrutinizing large amounts of data to generate actionable insights, including the ability to self-serve complex SQL queries and simple dashboards (Tableau, Mode, and/or Looker experience a plus)

  • Project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations

  • Strong written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.

  • Experience and interest in recruiting and leading high-performance marketing teams in a big plus

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Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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