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Sr. Global Product Marketing Lead, Data Collaboration at LiveRamp San Francisco, CA, United StatesSr. Global Product Marketing Lead, Data Collaboration LiveRamp is the leading data connectivity platform. We believe connected data has the power to change the world. Our platform powers insights and experiences centered around the needs of real people, and in ways that keep the Internet open for all. LiveRampers thrive on building together with curiosity and humility—and have a good bit of fun along the way. We’re always looking for smart, kind, and creative people to grow our team and impact. Mission: LiveRamp makes it safe and easy for businesses to use data effectively. LiveRamp Safe Haven is a product innovation that unlocks use cases by enabling secure and privacy-safe data partnerships—and it is changing the way companies do business by increasing their understanding of and ability to engage with their consumers at a level previously reserved to a select number of digital giants. Three years from now we will be known for creating the category of “Safe Havens” that powers secure, permissioned access to unique data assets that enable a deep understanding of the end-to-end customer journey, close the loop on measurement, and create superior customer experiences. We run like a start-up with the resources of a fast growing, large enterprise SaaS company. You will:Work closely with stakeholders to develop and execute go-to-market strategies and tactics for new products and features relevant to Safe Haven.
Collaborate with product management to ensure market needs are translated into new product capabilities for roll out to the commercial teams.
Create and update sales materials that articulate LiveRamp’s value proposition, including case studies, presentation decks, and other customer/prospect-facing collateral.
Bring a retail and CPG-focused lens to data collaboration and develo p vertical-specific content and collateral to support all stages of the buying cycle
Collaborate with various marketing functions to build and execute a marketing plan to drive demand, grow sales pipeline, and retain existing customers.
Represent the voice of the customer, providing customer and market insights to sales, customer success, product, business development, and marketing teams.
Clearly articulate how a given feature uniquely addresses customer use cases.
Evangelize product value across the organization as well as the Press and Analyst communities.
Support tracking, measuring, and reporting against key product and marketing KPIs.
Be a story-teller and clearly articulate the differentiated value of our products across customer use cases to create a flywheel effect.
Support tracking, measuring, and reporting against key product and marketing KPIs.
Your team will: The LiveRamp product marketing team has a broad range of responsibilities, but the most important are providing customer and market insight; leading product commercialization, planning, and execution; and delivering impactful narratives and solutions for our sales and marketing teams. About you: Proven B2B/SaaS product or solutions marketing leader with 5+ years of B2B and B2C experience.
Demonstrated experience in building breakthrough product positioning and GTM strategies that drive marketing execution plans in fast-growth organizations
Understand retailer-CPG dynamics, what drives them, and how to position solutions against retailer and CPG company needs
The ability to rapidly digest complex concepts and translate them into easy-to-understand marketing output
Experience working with cross-functional teams including product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute
Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value
Strong presentation and oral presentation skills—you should enjoy being in front of an audience
Outcome oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions)
Bonus Points:Expertise in cloud technologies/infrastructure, cloud-based service delivery trends, and cloud-native computing models
Retail media network experience
Understanding of advertising and marketing technology
Experience interfacing with a global team
Benefits:People: Work with talented, collaborative, and friendly people who love what they do
Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues
Work/Life Harmony: Flexible paid time off, options for working from home, and paid parental leave
Whole Health Package: Medical, dental, vision, and disability insurance. Plus mental health support (via Talkspace) and a fitness reimbursement up to $100 per month
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead (U.S. LiveRampers)
RampRemote: A comprehensive office equipment and ergonomics program—we help you set up your home office (Home-based LiveRampers)
Location: work in the heart of San Francisco and/or from home (remote-eligible roles)
More about us:LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here (https://liveramp.com/about/diversity-inclusion-belonging/) to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp. LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. This position requires proof of Covid-19 vaccination due to the nature of work (i.e. required travel, etc.). California residents: Please see our California Personnel Privacy Policy (https://liveramp.com/privacy/california-personnel-privacy-policy/) for more information regarding how we collect, use, and disclose the personal information you provide during the job application process. To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.
