Senior Brand Manager

Senior Brand Manager

16 Jun 2024
California, Sanfrancisco, 94101 Sanfrancisco USA

Senior Brand Manager

Vacancy expired!

Please call me at

or Send me your updated resume at

amit.kumar(at)radiansys.com

Role: Senior Brand Manager

Location: San Francisco, CA - Remote

Job Type: Contract (Long Term) – on W2 Only

Qualifications:
• Support the development and execution of annual and long-term brand strategies and plans to deliver on corporate business objectives and deepen relevance and engagement for the enterprise brand • Oversee brand development activities for the enterprise brand including nomenclature, positioning, strategic partners branding and brand M & A activities • Work closely with insights and client experience teams to maintain and share in-depth understanding of the target audience, category, competition, and trends and transform into insights and opportunities to grow the brand • Establish and maintain brand guidelines and brand enablement operating principals to ensure cohesive and consistent brand expression the brand across all channels and audience interfaces. • Manage agency partnerships to deliver brand development and strategy initiatives • Manage a holistic operational framework to protect, manage and strengthen the SVB brand intellectual portfolio and minimize associated brand reputation risk. Manage outside IP counsel.

Responsibilities:
• Extensive experience managing external agencies and fostering best-in-class agency partnerships • Comfortable giving creative feedback in constructive way • Skilled at interpreting insight from data • Possess strong visual and design sensibility • Has the passion, energy and capability to build enthusiasm and love of our Brand that builds advocacy for consistency • Focus on digital marketing and ROI measurement and a proven track record of testing, optimizing and delivering results. • Track record of delivering results in a fast-paced, changing environment. Competencies • Analytical/strategic thinker, creative problem solver and willing to roll up sleeves and get their hands dirty to demonstrate leadership by example. • Ability to structure thinking around both long-term goals and short-term deliverables and opportunities. • Ability to think strategically, execute methodically and ask hard questions during ambiguous situations • Superior verbal and written communications skills and the ability to interact with senior management • High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously • Self-starter who Inspires innovation and action • Strong project management capabilities • Ability to influence others and create a shared understanding for advertising and brand strategies and work collaboratively with members of cross-functional teams Required Education and Experience • A BA/BS in Marketing or a related business field is required. • MBA is preferred.

• A minimum of 8 years of marketing experience is required. • Marketing experience in Consumer-Packaged Goods is preferred. • Candidates must demonstrate strong strategic thinking skills, have strong negotiation skills, be able to work in a team environment, and be customer/market oriented. • Ability to work within and lead a cross functional team is required. • Strong business analytics, consumer insights development, understanding of core marketing levers and advertising experience are required. • Must possess demonstrated leadership and delivery of consistently strong results. • Previous people management experience is preferred. Prior P&L ownership is required. • Digital marketing experience is preferred. • Agency management experience is preferred • Financial services experience a plus

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