Vacancy expired!
Yardi Systems, the leader in asset and property management software, is currently seeking a Marketing Specialist, CSD join their growing office in Santa Barbara, CA!
The Marketing Operations Specialist will be responsible for coordinating, executing and tracking marketing programs to nurture leads and engage customers. Programs will include inbound marketing with an emphasis on email marketing, reputation management, PPL, landing pages and event leads. This individual will work with cross-functional teams including Sales, Business Development and Marketing Campaign Specialists to execute marketing programs. This position may focus on specific markets or product suites.
RESPONSIBILITIES:
Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and nurture existing leads this includes tight collaboration and consistent, ongoing communication with the sales organization to ensure proper alignment of programs.
Responsible for the management and day-to-day operation of marketing technology systems, including email marketing platform and Instapage.
Track, test, and analyze data relating to campaign metrics to improve and optimize programs by delivering reports to senior marketing management.
Aggregate monthly marketing operations data and update monthly marketing report
Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and nurture existing leads this includes tight collaboration and consistent, ongoing communication with the sales organization to ensure proper alignment of programs.
Responsible for maintaining the lead list and ensure proper tagging an entry into custom CRM. Work closely with sales operations in procuring and importing data into custom CRM.
Track, test, and analyze data relating to campaign metrics to improve and optimize programs by delivering reports to senior marketing management.
Documentation of processes; creating and maintaining a repository of marketing procedures.
Help hire, train and act as a mentor for an intern. Manage their work-load and day to day tasks.
QUALIFICATIONS: The ideal candidate must have experience in a B2B Marketing Organization, while also possessing the following:
Experience with CRM and Email Marketing is required.
Strong marketing analytics skills. Need to be able to turn large amounts of information and data into focused marketing strategies and campaigns.
Understanding of lead routing and MQL rule management for systemic implementation and deployment with sales
Understanding of Global Compliance Email Rules including CAN-SPAM, GDPR and CASL.
Proven B2B bulk email marketing execution, list management/segmentation, and use of email systems (along with demonstrated knowledge of email best practices).
Proficient in Excel.
Strong business application skills including relational databases, and experience with SQL queries preferred but not required
PLEASE APPLY TO: https://careers.yardi.com/openings/job-posting/RES19112159/
Yardi Systems is a successful independent software company with a proven history of growth and market leadership in the multi-billion dollar global commercial real estate industry. We employ talented, motivated and innovative people that are focused on delivering superior solutions to our clients and are passionate about working with other highly skilled professionals in team environments.
If you are seeking an opportunity to join a winning team, work with the latest Microsoft technologies and develop your career, then Yardi Systems is the place for you. We have a pleasant and casual work environment, competitive salaries, and a comprehensive benefits package. Our corporate culture stresses integrity, respect, trust, responsibility, and fun.
EOE Race/Gender/Disability/Vets
