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job summary:
Required Skills:
? lead management/demand generation in a B2C environment
? Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate
? Ability to create and maintain strong client relations
? Able to lead and coach team members
? Skilled with managing agile processes
? Ability to remain self-motivated yet customer-focused
? Proficient in marketing research and statistical analysis
? Ability to develop budgets
Qualifications:
? 5-10 years of relevant experience
? Leadership and people management experience required
? E-commerce/ web industry experience required
? Familiar with financial planning and strategy
? Inbound marketing experience with landing pages, email marketing required
location: Santa Clara, California
job type: Permanent
salary: $130,000 - 140,000 per year
work hours: 8am to 4pm
education: Bachelors
responsibilities:
Responsibilities:
? Stay up-to-date with and reviewing new technology trends and opportunities to ensure the
company remains a digital marketing leader within the industry, and in the digital marketing
space
? Use web analytics tools to monitor site traffic
? Track consumers' purchase behavior
? Plan and execute digital marketing budgets
? Oversee the development of e-marketing content and exploration of sales channels
? Optimize marketing campaigns, including email marketing, social media and digital
advertising
? Collaborate with team members & provide guidance to the design and implementation of
marketing campaigns to enhance the overall online presence of the company's website
? Analyze online statistics while identifying opportunities to optimize performance and report
insights to leadership
? Raise brand awareness and online presence through digital marketing projects and
campaigns
? Create copy and marketing messages that align with the brand
Focus: team management, content, PR, branding, lead generation, email marketing,
communication, creativity, innovation
qualifications: