Senior Product Marketing Manager, Enterprise (New Initiatives)

Senior Product Marketing Manager, Enterprise (New Initiatives)

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Job Description

Your Career

• As the Senior Manager of Product Marketing, Enterprise, New Initiatives you will be responsible for the development and execution of global, end-to-end Enterprise product marketing for New Initiatives products and programs.

• You will partner with our product team to bring new products and programs to market, developing a strategy that is based on the needs of the customer and then bring together a cross-functional team to bring that strategy to life.

• In collaboration with counterparts in Strategy, Sales, Finance, Product and Marketing, you will use your mastery of consumer and customer insights to develop Enterprise product marketing strategies, bring together cross-functional stakeholders to execute on your plans, and align senior product leadership around those plans to life.

• You understand market trends, the competitive landscape, and have experience applying those to positively influence consumer sentiment and adoption of features

Your Impact

• Drive Enterprise go-to-market strategy and ongoing execution for New Initiatives at PANW, including proposition refinement, product and category positioning, persona development, solution and narrative development, goals, and offering prioritization across the New Initiatives portfolio

• Experienced in Enterprise contexts and passionate about bringing technology offerings and partnerships to life for customers through inspired product storytelling

• This will be a heavily cross-functional/cross-org role, requiring close collaboration and leadership across product teams at PANW, as well as key go-to-market functions to ensure launch and lifecycle marketing excellence

• Direct experience developing and executing against Enterprise launch plans to bring products to market is preferred.

• The ideal candidate will thrive on bringing to life the creative integration of user needs, product experience and business strategy, bringing to the table strong opinions on very human messaging & communications, and a vision for how to evolve our products as well as our marketing to better reach our customers' needs

Responsibilities

• Define and manage comprehensive go-to-market strategy for product launches, including positioning and launch programs

• Lead go-to-market prioritization and planning for New Initiatives solutions with product, sales, marketing, GTM, and finance stakeholders

• Craft inspired narratives to bring New Initiatives products & solutions to life in a human way for customers, consumers and internal stakeholders

• Guide and partner with cross-functional teams in developing core communications content for multiple stakeholders, as well as films, digital experiences, product documentation, sales collateral and sales enablement content

• Distill and surface market feedback from various channels to influence campaigns, messaging and creative; as well as new and existing products

• Demonstrate a strong technical and business grasp of the broader cybersecurity ecosystem, including a deep grasp of the competitive landscape to develop strategic product feedback and positioning

• Craft briefing materials and present to executives, customers and stakeholders on a regular basis

Qualifications

Your Experience

• Minimum 6years of Product Marketingexperience in Enterprise product marketing, product strategy, product management or consulting for a technical product

• Proven track record of creative product marketing to support growing new businesses, and building strong x-company relationships with multi-discipline stakeholders and senior executives

• Experience and knowledge of cybersecurity products and services is a strong plus

• Strong decision-making, conflict resolution, negotiation skills, and follow through

• Deals well with ambiguity, identifies systemic approaches to solving problems

• Results driven; strong analytical skills with exceptional verbal and written communication skills

• Track record for collaborating with creative and business teams to build and land audience-minded content that drives desired outcomes via modern mediums

• Track record for building and leading high-performing, healthy teams

• Highly skilled in presenting insights in a concise, effective and influential manner to a variety of audiences, including senior executives on a regular basis

• Engineering Degree is a plus

NOTE:Preference for candidates located in the West Coast. Remote working arrangements will be considered. Experience within the Marketing function is required.

Additional Information

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

Palo Alto Networks is evolving and changing the nature of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.