Vacancy expired!
The Senior Product Marketing Manager, Unit 42 will play a key role in planning and executing the product marketing strategy for our portfolio of threat intelligence services. This involves building positioning & messaging for service launches, campaigns & programs; creating content for digital media, websites, collateral, presentations & sales tools; creating and delivering presentations at industry & analyst events, and partner & client briefings.
You’ll work with some of the world’s top security researchers, incident responders, and security engineers on topics ranging from ransomware and business email compromise to cloud security, nation-state threats and critical infrastructure security. This is a fantastic opportunity to supercharge the scope of the Unit 42 brand, which is already well-established in the threat intelligence & research community, and take it to a new level as the elite cybersecurity services provider.
Build strong product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 threat intelligence services
Track the threat intelligence market and competitive landscape, in collaboration with product, marketing, and sales leadership
Partner with our threat research team to communicate clear and powerful messages to establish and differentiate Unit 42 as the ultimate thought leader in the industry
Work closely with other Unit 42 teams to deliver annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape and risk it poses to current and future clients.
Partner with the marketing team to develop targeted messaging, content and campaign strategy to create awareness, demand, and engagement for Unit 42 and amplify our message, increase engagement, and provide client education.
Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch.
Support enablement of the Unit 42 and broader global sales teams to help them to understand the threat landscape and effectively articulate and optimally position the value of our solutions to increase win rates.
Be a subject matter expert and a go-to resource for the sales field as they position Unit 42
Present at internal and external events, highlighting how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
Identify metrics and drive regular communication on progress for the product marketing team and the broader marketing team
Product marketing. Cybersecurity product marketing or sales engineering experience required.
Security Services & Technology. Experience marketing cybersecurity services such as Threat Intelligence, Incident Response and Managed Detection & Response (MDR). Basic understanding of enterprise security solutions, SOC roles and best practices. Knowledge of EDR, XDR, NTA, UEBA, or SIEM technologies is desirable.
Collaborator. Proven track record of working with matrixed & cross functional teams and establishing strong relationships with threat intelligence teams, marketing and field sales teams
Storyteller and presenter. An ability to break down complex concepts into extremely simple and clear terms; comfortable creating and delivering presentations in a range of environments
Writer. Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales
Bachelor’s degree required.
#LI-HR2
Disclosure required by sb19-085 (8-5-20) of the minimum compensation (includes on-target earnings = base + on target incentives for sales roles) for this role to be located in the state of Colorado. If hired in Colorado, this position starts at $140,300/yr. Depending on the position offered, restricted stock units and incentive or bonus pay may be provided as part of this compensation package. Additional benefits may be found here.
