Job Description Job Title: Campaign Program Manager Location: Santa Clara, CA (Remote) Duration: 6+ Months No. of Positions: 1 About this role: We are looking for an exceptional advertising and communications professional to support the execution of our Global brand media campaigns to drive market awareness and familiarity of the Workflows, specifically:
Manage complex, cross-channel brand Awareness and Discovery campaign(s) set-up from building and generating tracking IDs, understand user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance.
Partner with operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners
Project management of thought-leadership content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting.
Develop and refine Global cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates
Collaborate with internal channels to amplify thought-leadership content in corporate channels. Gather data on performance metrics.
Refine internal comms strategy and execute across internal channels to ensure that content is shared with relevant teams throughout the company.
Maintain a regular cadence of media partner executive summaries to share out with internal teams.
To be successful in this role, the ideal candidate has:
Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor.
Anticipate project needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas
Ability to manage time effectively and meet deadlines, maintaining high productivity level.
Ability to work with multiple data sets and translate it into insightful recommendations.
Diverse, relevant experience in all aspects of marketing communications for global enterprises
Demonstrated ability to thrive in a changing environment and build world-class capabilities, develop new rigor and processes, and deliver measurable outcomes as ServiceNow rapidly grows and scales.
Comfortable interfacing across all levels of the organization and across varied teams/stakeholders.
Desired Experience
5+ years proven success with project managing Global advertising and brand cross-channel media campaigns, (offline and online channel) campaign performance KPIs and metrics.
Seasoned in managing timelines, delivery, dependencies, and communication across teams.
Ability to gain alignment across stake-holders with conflicting goals and/or priorities and drive the project forward to timely and successful completion.
Must have proven advertising/media domain knowledge and project management expertise
Proactive, creative, and motivated problem-solver who thrives in a fast-paced and ever-changing environment and remains focused on results
Resourceful, self-motivated and able to independently prioritize shifting workloads in a high growth, ever changing environment.
Previous experience in B2B technology marketing highly desired, global markets experience is required
