Manager, Marketing Analytics

Manager, Marketing Analytics

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Manager, Marketing Analytics

Job Description

The Manager, Marketing Analytics holds the primary responsibility of creating, delivering and continuously improving our marketing measurement solutions. You will lead our media effectiveness platforms and drive how we define, report, optimize, and evolve our marketing & media strategies. This role requires a unique combination of numeric and analytical competencies, understanding of marketing and technology, as well as a strategic mindset with a flair for communication. You will be equally adept at communicating through numbers, charts, and words with a demonstrated ability to organize insights and ideas into simple frameworks for rapid and clear communication to both technical and non-technical audiences in a fast-paced environment.

Core functions of the Marketing Analytics team include exploratory data analysis, advanced reporting, data modeling, and visualizations that drive decision making and deliver fact-based meaningful recommendations. This team collaborates cross-functionally across the Disney Streaming Services organization, as well as groups and stakeholders from business units across Hulu, to generate insightful, compelling and strategic analysis. Product, Marketing, Engineering and Analytics teams will be your partners to execute on innovative methods and best-in-class practices that power all of our improvements. The team's work will influence the development of data-driven marketing plans that are expected to have broad influence at many levels of the organization.

Responsibilities

WHAT YOU'LL DO

• Independently lead analytics projects from inception to completion - translate business questions into an analytics scope, construct measurement framework, establish data requirements, source data, conduct analysis, synthesize results, and create and deliver presentations
• Work with partners to identify critical questions that need to be answered in order to establish effective KPIs and develop measurement plans and solutions that lead to actionable insights
• Monitor and report marketing performance data across products, partners and content
• Support optimization of media (including audiences, campaigns, messaging, creative) and subscriber acquisition tactics through testing and prescriptive analytics
• Create insightful and well-organized presentations that contribute to overall business needs and goals, explaining complex situations clearly and simply
• Partner with stakeholders to establish and support reliable SLAs for key data sets
• Lead and manage scrum activities with our team, diving deep to help unblock their daily tasks
• Collaborate with other Disney+ & Hulu technology teams to bring best practices across the organization

WHAT TO BRING

• 6+ years of hands-on analytical work experience designing, building, and evaluating analytical datasets with strong focus on action-oriented outcomes
• 3+ years of SQL
• 1+ years leadership experience (includes people management, mentoring interns, technical leadership, and project management)
• Experience collecting, validating, and analyzing data. Must be able to manipulate data, develop visualizations, triangulate and summarize results - in executive memo and presentation form
• Demonstrated understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic
• Experience with statistical analysis, including hypothesis formulation, experimental design, A/B testing, significance-setting, and post-experiment analysis
• Demonstrated history of translating complex data sets into clear and actionable narratives and communicate opportunities and challenges to stakeholders
• Strategic problem solver with ability to formulate innovative solutions to complex problems and keep ahead of industry trends
• Comfortable working in a fast-paced highly iterative environment
• Ability to manage multiple tasks with demonstrated ability to organize and schedule work effectively

NICE TO HAVES

• Streaming media industry or other subscription-based service experience
• Experience in the technology industry, knowledge of data products and marketing/advertising technologies
• Python experience writing, leading and deploying code
• Experience in building financial and data models with predictive outcomes
• Previous work in a strategy team, ideally providing analytics to inform business decisions

Additional Information

DISNEYTECH

Segment

Disney Media & Entertainment Distribution

Location

New York, NY or Santa Monica, CA