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Leading marketing agency in San Luis Obispo is looking for a Copywriter with a collaborative spirit and experience in creative as well as technical writing for a variety of marketing channels. Verdin is a team of creative experts who specialize in strategic marketing through creative services, public relations, social media, advertising and digital marketing, and our clients benefit from the creative problem-solving skills of our Copywriter.
COPYWRITER
The COPYWRITER is responsible for copy and concepts in the production of advertising and marketing. Working with the Art Director and account team, the copywriter develops concepts and copy. When the "big idea" for an ad originates from a graphic concept rather than copy, the copywriter supplies copy to complete the comp. The copywriter also supports the implementation of public relations efforts as needed.
Reports to the Operations Manager.
RESPONSIBILITIES:
Works with Art Director to develop and maintain text style templates for the agency and all clients, to assure consistent brand identity across all media.
Works to ensure copy/concepts serve the purpose of first and foremost promoting the client's brand image and/or selling their product or service, according to the strategic creative plan.
Researches clients' products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects.
Works with Art Director to develop ad campaigns and concepts of outstanding quality for interactive/web, print, broadcast, direct mail, out-of-home and other forms of promotion for agency and clients. Oversees copy for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design.
Writes ads that help to build awareness of client brands, products and product benefits and help to stimulate sales and strives for excellence in concept/copy, helping agency to gain recognition for excellent work in ad agency and business communities.
Creates all social media content calendar copy
Handles public relations writing and pitching in support of PR efforts.
Writes digital copy as needed for websites and any other applicable platform. Understanding of user experience and some keyword and SEO knowledge is preferred.
Creates feature stories for newsletters and annual reports.
Assures that all copy is checked and proofread (can be by other participants in process - production manager/administrative assistant/account coordinator) at the draft and final stages of each project, allowing a "fresh set of eyes" to examine the work.
Assists in writing and proofing proposals, marketing plans, publicity, etc., as requested.
Assists in drafting company enewsletter and contributes ideas and original material to agency blog on a regular basis.
OTHER DUTIES:
Track all time in Workamajig, billable and non-billable
Business development support where needed
Provide back up phone support when needed
Other duties as assigned
Please email your resume and references.
No calls or drop-ins please.
Note: Employees may be needed to drive to meetings or run errands for clients or vendors. A copy of a current driver's license and car insurance is required for employee personnel file.
