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Title: Email Marketing Specialist
Status: Full-time
Start Date: ASAP
Company Overview
The Parable Group is a data and marketing services organization that has served Christian brands, businesses, and ministries for 30 over years. One key division, our digital marketing agency, leverages years of Christian consumer purchase data and online tracking to connect clients to engaged faith-based consumers through customized campaigns.
Overview
As the Email Marketing Specialist, you will work closely with our digital and creative teams to build and execute both internal and client email campaigns. The ideal candidate enjoys the fast-paced and changing world of digital marketing, isn’t afraid to try new things, and works well in a collaborative team environment.
Responsibilities
Execute campaign sends by following a thorough, error-free deployment process.
Build complicated customer segments and audiences for email campaigns.
Monitor and improve email deliverability, staying focused on best practices and changes to the email marketing landscape.
A/B test new and existing emails, constantly optimizing and measuring success.
Work closely with the creative team on new designs and campaign plans.
Remain abreast of email marketing trends that can be translated into improvements of campaigns.
Required Education and Experience
1-2 years working with email marketing tools like Campaigner, Mailchimp, Sendgrid, Hubspot, or similar software.
HTML & CSS skills are essential for this role. You should be comfortable coding mobile-friendly emails.
Experience developing, managing, and optimizing email campaigns.
Ability to troubleshoot issues with email campaigns.
Experience working in a cross-functional team that includes Data, Creative, Strategy, and Project Management.
Ability to develop and refine execution processes that include timely requests/delivery to Creative, Development, Proofing, etc.
Ability to manage e-communications calendar. Help identify and execute improvements to the tools and process.
Manage the development of test strategies to maximize effectiveness and deliverability.
Motivated self-starter that keeps up with new digital trends and tools.
Ability to multi-task and manage multiple projects simultaneously.
Capable of working with tight deadlines.
This full-time role will be based out of The Parable Group’s San Luis Obispo office. We offer a great benefits package and company culture, including medical & dental benefits, 401K, paid vacation time off.
Please submit your resume to Laura Clark at laura.clark@parablegroup.com to apply for this position.
Learn more about The Parable Group at www.parablegroup.com
