Channel Marketing

Channel Marketing

Vacancy expired!

As an integrated Product Marketing Manager, you will drive customer product marketing. Our products are engineered for security, ease of management and scalability, running the full stack from hardware to cloud applications. You'll work alongside a growing group of marketers to position and market our product to the global enterprise audience. You will shape the future of how enterprises embrace around the world, define our customer marketing strategy and develop content to bring the magic of company to our shared customers. You'll be the expert and brand champion, spearheading planning, management and production of marketing initiatives with customers. You are strategic, creative, and thrive in an entrepreneurial environment. You are both a thinker and a doer, and are an excellent creative producer and storyteller. You are able to devise an integrated marketing plan to develop and promote your product, all while working closely with cross functional stakeholders.



Responsibilities:

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  Work with product marketing, product teams and sales on key campaigns, launches and initiatives to grow awareness of the brand and preference among IT decision makers.
  
  


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  Support multi-channel marketing efforts (videos, blogs, customer stories, events, advertising, email, web, sales collateral) with content that speaks to different enterprise stakeholders; Create and share content that demonstrates how it complements other ecosystem technology providers.
  
  


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  Participate in regional and industry events to help build awareness and engage with customers and prospects.
  
  


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  Collaborate with marketers across teams to develop content that can drive pull-through adoption among enterprises.
  
  


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  Use research to inform messaging and tactics, and then measure the impact of those activities
  
  

Qualifications:

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  5+ years experience in a product marketing role, marketing or communication role
  
  


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  Exceptional writing and overall communication skills
  
  


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  Ability to translate technical concepts into business benefits
  
  


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  Results-oriented and self-motivated
  
  


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  Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs
  
  

Preferred Qualifications:

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  Experience creating marketing content for enterprise software
  
  


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  Marketing Research experience
  
  


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  Content creation, producing video, storytelling