Data Campaign Developer Our client is looking for a Data Campaign Developer to join their team! In this role, you will assist with scheduling, developing, and executing digital marketing communications campaigns. This is an opportunity to work with various forms campaigns across email, digital, web, and social media platforms. Reporting to the Campaign Development Manager, you will work to strategize and implement these campaigns per business objectives in a timely, resourceful fashion, and in adherence to set processes. Additionally, you will:
Become well-versed with overall business needs, marketing goals, and campaign strategies
Build and enhance automated customer journeys
Develop HTML creatives and manage template production and updates
Work closely and communicate with key stakeholders to ensure templates meet business needs and follow best practices
Function as super user for ESP
Identify, develop, and maintain understanding of the “who, what, when and why” behind customer decision-making
Demonstrate familiarity with the buyer’s process and market intelligence
Provide report(s) of email campaign analytics and insights detailing marketing information and content that influences buying decisions
Identify operational improvements and enhancements with campaign workflows
Recommend, implement, and keep current with new marketing campaign strategies and designs
Identify and run tests to validate effectiveness of any new methods
Propose best practices based on campaign performance analysis, industry trends, and technology advancements
What Gets You the Job?
Bachelor’s Degree in Marketing, Marketing Communications (preferred) or related field
Strong experience with database marketing and campaign management, including enterprise email technology
Functional knowledge of database software such as SQL, Cognos, SAS, Access
Strong experience with MS Excel, HTML, Dreamweaver, Unica (or similar interactive tool)
Preferred knowledge of Adestra or similar ESP
Preferred experience with JavaScript
Proven ability to visualize system solutions and translate requirements into system enhancements
Analytical skills including quantitative analysis (marketing or financial), reporting, mathematics and statistics
Ability to read, analyze, and interpret concepts, documents, diagrams, etc.
Firm grasp of campaign management best practices and trends
Strong communication skills (written, verbal, presentation)
Strong interpersonal and collaboration skills
Ability to clearly explain technical concepts to non-technical audiences
Strong prioritization and time management skills
Send us your resume today! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
