Performance Marketing Manager (Paid Social & Display)

Performance Marketing Manager (Paid Social & Display)

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Job Description

Square is looking for an extraordinary performance marketer to help guide new user growth through Display and Paid Social Channels. As a member of the Canada Marketing Team, you'll help build campaigns across a variety of Programmatic Display and Paid Social Channels, working with teams to support Square's core payments business and SaaS products.

This is an excellent role for candidates that have 4+ years of relevant experience and are excited about using their skills alongside a marketing team to build one of the strongest brands in FinTech.

You will:

• Independently manage end-to-end execution and operations of campaigns within Square's DSP (DV360) and Paid Social channels, using performance goals that promote new user adoption, efficiency and LTV
• Lead the creation and evolution of the Paid Social strategy for Square's core set of business products
• Implement and optimize performance across multiple acquisition and awareness campaigns
• Develop partnerships with our several display and social partners to ensure we're following best practices and gaining access to relevant betas
• Support the maintenance and monitoring of budgets, campaign performance (CPA, ROI, LTV) and other channel metrics. Manage ad hoc reporting out to the marketing team and others on these metrics.
• Design tests to prove out hypotheses and recommend performance optimizations
• Partner with the Product teams to support go-to-market launches
• Help support weekly and monthly reporting of channel metrics and goals
• Monitor analytics dashboards and reporting tools, pointing out trends and key areas of importanceCommunicate weekly updates, progress reports, timelines, and results

Qualifications

You have:

• A BA/BS degree or equivalent practical experience
• At least 4+ years of related performance/demand generation performance/demand generation experience in programmatic display media planning/buying, paid social strategy and direct buys
• Experience in DSP platforms (DV360) and social platforms and their best practices.
• Implement PMPs and direct deals
• Navigate Facebook Business Manager and experience with Facebook Marketing Partners.
• Have a grasp of supply side and supply path optimization
• Familiarity with ad serving, tracking, and attribution technologies
• Experience working cross-functionally and optimizing towards multiple KPIs
• A firm grasp of Analytics, A/B Testing, and metrics driven (performance) marketing

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Flexible time off
• Learning and Development resources