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Associate Director/Sr Manager Marketing Communications Marketing | Westlake Village, CA | Full Time JOB DESCRIPTION Caldera Medical’s Mission - To Improve the Quality of Life for Women Message from the Hiring Manager: Caldera Medical is a medical device manufacturer on the Inc. 5000 list for fastest growing companies in the U.S. for two consecutive years running. The Associate Director/Sr Manager Marketing Communications role is instrumental in helping us reach our goal of growing 10x by the year 2025 and will have high level visibility across the organization. Duties and Responsibilities: Lead creation of Caldera brand story, Caldera branded patient marketing, and disease state awareness. Execute trade shows, digital marketing aligned with needs of product and clinical marketing BRAND: Lock in the Caldera Brand Position & Story, Create Content That Consistently Tells the Story, and Train the organization on the story and integrate onto all external platforms PROMOTE CLINICAL MARKETING: Provide communication for education programs & support integration of brand & animation into procedural videos that can be supported and promote on digital platforms COMMUNICATE CONTRACTS: Provide Communication Support for contracts awarded (Messaging/Announcement Letters, Launch Email Template, Printed Collateral, etc) ENABLE PRODUCT PROMOTION: Lay out product promotional materials in partnership with product managers EDUCATE PATIENTS: Develop patient educational materials on key therapy decisions. Provide patient facing digital content for physician web sites DRIVE DISEASE AWARENESS: Develop content that can be tailored locally to educate on SUI/POP and expedite the path to treatment TRADE SHOWS: Project Manage & Execute Booth Presence, Collateral (videos, product demos, brochures) Give Aways, Pre & Post Show Communication, Lead Generation & Post Show Tracking. DIGITAL MARKETING: Manage and execute social media calendar, execute e-mail campaigns as appropriate to advise on availability of new tools, new contracts, milestones, etc Required Knowledge, Skills, and Abilities Bachelor’s degree in Communications, Marketing, Life Sciences, or similar field of study. 5+ years of experience in marketing communications At least 3 years of experience directly managing marketing communications including developing and executing campaigns Comprehensive knowledge of digital and social media platforms, including SEO and Google Analytics and Marketing Automation Proficient with MS Office applications Word, Excel, and PowerPoint Proficient with Adobe Creative applications InDesign and Photoshop Desired Knowledge, Skills, and Abilities Seasoned Brand Manager Capable of Being a Hands on Utility Player. Experience with omni channel brand campaign creation, digital marketing, and trade show management. Ability to influence without authority. Ability to clearly communicate complex information in an easy-to-understand manner. Strong stakeholder management and confidence working with technical, sales, and marketing backgrounds. Strong time-management, organization, and prioritization skills. A talent for creativity and critical thinking. Strategic thinker. Utility Player – Able to wear lots of hats. Highly competitive & Action Oriented. Master’s Degree a plus. Medical Device Experience a plus. About Caldera Medical: Caldera Medical is a growth stage medical device company focused on designing, manufacturing, and marketing products into the Gynecology, Urology and Urogynecology surgical markets. We are searching for highly motivated, dynamic and results oriented individuals to join us in improving the quality of the patients we serve. The Culture: A Culture of family and team…not a corporate goliath where you’re just another number All employees get a seat at the table and have influence with management Humanitarian - Giving back to those who can’t afford treatment
