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The Social Media Manager oversees our social media which is our brand’s first and most frequent point of contact with the world; as the voice of Aspen Snowmass, the Social Media & Community Manager will expertly craft messages about our mountains, lodging, core offerings, brand values and differentiators across multiple channels and mediums (including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube). This role will be responsible for shaping and executing Aspen Snowmass’ social media and influencer strategy, from brainstorms to postmortems, in alignment with overarching brand, marketing and digital strategies and goals. Our ideal candidate is a community-minded relationship builder who lives and breathes social media both personally and professionally, with impeccable copywriting skills, a deep understanding of data analytics, and a desire to always be part of the action – powder days included.
This role typically pays around $69,061, actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.
Essential job functions Bachelor’s degree in marketing, social media, communications or related field
3-5 years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platforms
Proven experience growing social media for a well-known brand with an active social media presence
Proven experience leading influencer programming for a well-known brand with an active social media presence
Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase sales
Strong copywriting and impeccable proofreading skills, with the ability to transform long-form web and newsletter copy into engaging, punchy social captions and stories
High-level written and verbal communication skills for relationship-building and problem-solving
Ability to work in a fast-paced, ever-changing environment, with great time management skills and the ability to multitask and reprioritize quickly and often
Knowledge of Adobe Creative Suite
Knowledge of photography and video production, from shoot to post-production and delivery
Experience working in social media management platforms such as Meltwater and Pixlee
Experience with Facebook Ads Manager and/or Facebook Business Manager
Outdoor industry and/or ski resort experience preferred
Ability to be on your feet, kneel and bend for extended periods of time
Regularly work in adverse conditions and requiring the use of protective apparel/equipment to prevent exposure to the elements as well as an office environment and may be required to walk on slippery and uneven surfaces
Must be able to lift, push or pull up to 50 lbs. individually or with assistance.
Ski/Snowboarding is required for certain positions.
The physical demands described here are representative of those thatmust be metby an employee to successfully perform the essential functions of this job. Reasonable accommodationsmay be madeto enable individuals with disabilities to perform the essential functions.
This job descriptionis designedto indicate the general nature and level of work. Itis not designedto contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen Skiing Company /The Little Nell /Limelight Hotelis an equal opportunity employer.
For an overview of Aspen Skiing Company's benefits and other compensation visitaspensnowmass.com/jobs/benefits
As of November 15 2021, Aspen Skiing Company, The Little Nell, and The Limelight Hotels will require all active employees to be fully vaccinated in the workplace. Read more about this policy via our employee safety page here