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SummaryClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back. This mission-focused work has enabled the ClearChoice network to achieve four straight years of double-digit growth, yet we’ve only reached a small portion of the population who could benefit from ClearChoice services. ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network. We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives. When you join ClearChoice, you are joining a team of individuals with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story!ResponsibilitiesAs a key member of the Brand Team within Marketing, you will apply a comprehensive set of communications skills, including strategy, ideation, planning and presentation, execution, and monitoring and performance reporting for internal and external communications needsThe PR function is a relatively new function at ClearChoice, and we believe there is a huge growth opportunity to leverage PR and Communications to position the company as a thought-leader in the industry, and also elevate the strategic impact of communications across the enterprise. Key areas of the role include:Consumer Communications and Professional Community EngagementAdvance the visibility and reputation of ClearChoice through the strategic leadership of near- and longer-term communications objectives for public relations, social media, and internal audiences within the dental category and broader healthcare landscape
Build and guide a category-leading strategic communications plan leveraging a wide range of communications opportunities to promote, build and protect the business and brand
Drive positive sentiment with professional dental, medical and consumer audiences by developing and implementing strategies and messaging in collaboration with Brand team members and key stakeholders including Marketing, Clinical Affairs, Professional Development and Executive Leadership
Directly and through management of a communications agency, grow share of voice by cultivating media relations, securing strategic media opportunities, and conducting media training
Safeguard the ClearChoice reputation by building and implementing a crisis communications plan and monitoring emerging risks and issues along with Brand, Legal and Operations
Steward and expand the ongoing investment in Communications through tracking and reporting on KPIs that demonstrate the business impact of the area
Internal CommunicationsChampion the ongoing education and extension of category and Brand communications to the ClearChoice network—64 centers across 40 markets in the US—including topics like network performance and growth, corporate and field initiatives, and success stories
Establish and grow a plan for the development and use of network executives and Key Opinion Leaders (KOLs) internally and externally for the organization
Inform and inspire internal audiences through the development and execution of an internal communications plan and content calendar
Innovate, guide and collaborate with Creative Services on new internal communications channels or methods such as virtual meetings, events, and online communities
Oversee internal communications channels and messaging, including script development, newsletters and communities, content curation, copywriting, video shoots, broadcasts and engagement reporting
Collaborate closely with Brand Creative Services, HR, and other internal teams producing or requiring communications support
Organic Social Media StrategyLead strategy and performance for emerging “earned” media (social, blogs, influencer, reviews, etc.) through planning, execution, measurement, and business impact
Develop and oversee a comprehensive organic social media strategy and content plan that drives engagement with consumers, professionals, and potential employees
Collaborate with Brand, Digital, and Web teams on overall strategy and content for ongoing SEO gains
Demonstrate impact against business and brand goals by defining and reporting on KPIs, implementing best practices, staying current on trends, and making recommendations based on target audience demographics and insights
Coordinate with content creators, channel owners, and stakeholders to ensure delivery of relevant content, timely responses, and identification of optimizations and potential issues
Work closely with Brand and Legal and to maintain positive reputation across all social channels
QualificationsRequired QualificationsBachelor’s degree with concentration in communications, English, business, marketing, or similar
Excellent strategic, planning, time management, and organization skills. Attention to detail and effective time management are critical. Individuals are expected to manage their own priorities to meet tight deadlines and provide excellent service levels in a fast-paced, performance-driven environment.
Demonstrated experience and success in developing and implementing communications, PR, and organic social media strategies and plans
Demonstrated ability to build and implement crisis communications plans with strong understanding of best practices and a proactive approach
Persuasive communication and presentation skills
Capability to write for a variety of audiences across an array of channels and mediums
Preferred QualificationsMA preferred, with direct experience in agency, communications, or PR roles
Work experience in healthcare, dental, medical, or life sciences
Experience in multi-unit, distributed environments
Experience working with and managing vendors and PR agency
Existing relationships with news media and/or relevant industry publications
Compensation and Benefits:$80,000- $120,000 base compensation DOEIn addition to your base compensation, depending on position, you may be eligible for a quarterly or annual bonus (potential bonuses are merit based). Medical Insurance Coverage, Dental Insurance Coverage, Vision Insurance Coverage, Retirement Plan (401K) options are provided as an additional benefit of employment with ClearChoice.EOEPowered by JazzHR
