Web Content Developer (digital transformation)

Web Content Developer (digital transformation)

26 Nov 2024
Connecticut, Hartford, 06103 Hartford USA

Web Content Developer (digital transformation)

Vacancy expired!

Hello,

OneAPPS (www.oneapps.com) is a Technology consulting firm based out of New York and offices across US. We are working on various projects involving diverse, multicultural teams with clients across the US. We are an invaluable partner and our teams have collaborated to support the growth of our clients. With more than 7 locations worldwide we help our clients to deliver their projects smoothly. We look forward to getting to know you and working with you.

Role: Web Content Designer - IV

Location: Hartford, CT

Job Description:
Content Development – At least 3 years of measurable experience in the following:
  • Developing a content strategy that guides the creation of clear and well-structured content for the product or service
  • Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content
  • Aligning content with business goals, stakeholder objectives, and user needs
  • Inventorying and auditing of content on a local or enterprise level
  • Copywriting – a high proficiency in writing for real people and motivating them to action
  • Conducting in-depth research on industry-related topics to develop original content and optimize current content
  • Developing content for blogs, articles, webpages, , and ”how to” guides
  • Implementing core content goals that will capture attention and promote engagement from the target audience
  • Repurposing content in new ways to reach new audiences through multiple channels
  • Assisting the marketing team in developing content for advertising, social media, and email campaigns
  • Proofreading content for errors and inconsistencies
  • Developing content using the best-practice principles of digital content design

SEO and analytics – At least 3 years of experience with the following:
  • Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content
  • Creating headlines and body copy that utilize data from keyword research to help capture audiences
  • Discovering and developing proper KPIs and implementing ways to measure content success
  • Using research and analytics data to make sure content is meeting user needs

Content Optimization and Governance – At least 3 years of experience and use cases with the following:
  • Identifying customers’ needs and recommending new content to address gaps in our current content
  • Optimizing and categorizing content to align with an information architecture
  • Working with subject matter experts to write clear text in plain language that achieves defined goals
  • Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
  • Structuring content to reflect how users like to engage with online material and address how they access material through different devices
  • Setting up governance models that support the maintenance of content after publishing
  • Maintaining content to ensure it’s discoverable, relevant, and always updated
If this role sounds like you, we invite you to apply. Thanks.

Job Details

Jocancy Online Job Portal by jobSearchi.