JOB SUMMARYThe Manager of Marketing & Media Analytics plays a key role in delivering senior management a unified and centralized view of all Marketing performance in both a granular (specific campaign & tactic) and high-level format. This individual will be responsible for delivering reports, analyses and insights around campaigns and marketing performance across multiple marketing channels (Direct Mail, Email, Mass Media and Digital). This includes marketing aimed at individual consumers (residential) and small-to-medium-sized Businesses (SMB). This role will also assist in the creation and maintenance of other cross-departmental reporting and analytics duties while frequently interacting with senior leadership across all levels of the marketing organization. This individual is expected to have a thorough understanding of the business & marketing tactics, create analytical reports, work on large data sets and provide performance insights related to marketing tactics and overall market performance. This individual must have outstanding collaboration, and attention to detail skills while ensuring that all analytics, reporting & the presentment data & presentations are accurate & coherent.
Track marketing efforts and measure ROI & ROAS of our marketing initiatives using various BI & analytical systems
Provide data interpretation, design models and track results across multiple marketing channels using various data sources.
Play lead role in development, implementation and communication of insights related to MMM/MTA to drive media optimization and efficiencies
Advise and implement best practices for complex A/B test designs in a manner that enables scalable and efficient reporting of results
Design accurate and detail-oriented forecasting models that utilize historical data, known variables, and mathematical formulas to achieve business objectives
Serve as a research, data, and insights expert for multiple marketing tactical leaders to enable them to enhance their programs to accomplish both marketing & overall company objectives.
Work with internal teams exploring ways to improve campaign & tactic conversion rates & the overall customer purchase experience
Work with multiple departments (i.e. sales, marketing, customer service, etc.) in determining the business objectives that the analytics are to achieve.
Develops metrics for success for reporting and analysis. Requires a deep understanding of how systems work and how to get at data to drive analysis.
Identifies areas of opportunity for new programs and campaigns.
Partners on developing goals for site improvements, marketing programs, etc. to measure effectiveness.
Audit data and metrics quality gathered across multiple systems into reports to identify and communicate trends for business owners to consider.
Works on ad hoc reports and analysis based on data from a variety of sources and create executive level presentations and insights.
Consult with their marketing peers on future strategies, explain variances in volumes month to month, provide performance reporting, and manage marketing projects.
Works with complex data in a relational database environment, and uses numerous data sources to determine the best approach to create reports, and analyze strategy performance.
Understands the objectives and goals of marketing campaigns & initiatives within the organization and recommends solutions to improve performance based on data evidence and insights
REQUIRED QUALIFICATIONSRequired Skills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishStrong ability to analyze user requirements and build front-end BI applications according to specificationsExceptional analytical, conceptual, and problem-solving abilitiesIn-depth technical knowledge of network, PC, and platform operating systems, including ExcelRequired EducationBachelors degree in Business Administration or Information TechnologyRequired Related Work Experience and Number of YearsMajor digital analytics platform experience 3-5Experience working in a team-oriented, collaborative environmentPREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgeAdvanced Excel & PowerPoint presentment skillsHigh attention to detail & ability to prioritize & organize effectivelyDemonstrated ability in visualizations, designing and developing dashboards on a variety of different platforms (Excel, PowerBI, MSTR, Tableau, Adobe/Google Analytics etc.)Excellent problem solving and analytical skills including budgeting, forecasting, advanced modelling, attribution and strategic testingFirm understanding of test and control methodologiesKnowledge of best practice marketing strategies and proceduresStrong understanding of the organization’s goals and objectives.Good knowledge of applicable data privacy practices and lawStrong presentation and interpersonal skillsAble to prioritize and execute tasks in a high-pressure environmentWORKING CONDITIONSOffice environmentSDA505 2024-37967 2024Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. (https://www.youtube.com/watch?v=N-HEOHIAU7Q)Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)
