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Marketing Manager Job Summary:
We are seeking a motivated and creative marketing manager to join our growing organization. In this position, you will oversee multiple brands covering the state of Delaware.
Marketing Manager Duties and Responsibilities:
Prepare comprehensive marketing strategies that align with company goals
Supervise and manage marketing team
Support team with up-to-date and aligned marketing materials
Plan, create, and oversee the design, content, and production of all marketing materials
Plan promotional and awareness campaigns
Develop and maintain an annual budget for advertising spend
Manage all online and print materials and campaigns
Manage all online avenues of production, including website, social media pages, email campaigns, and responses
Monitor, track, and document campaign results; analyze data/returns/customer response
Report to Board of Directors every 6 weeks to provide update on marketing initiatives
Marketing Manager Job Requirements and Qualifications:
Bachelors degree in communications, marketing, advertising, sales, or related field
3-5 years of previous experience as a marketing manager, product managers, strategist, sales manager or related marketing experience
1-2 years of previous management experience
Healthcare experience a plus
Education experience a plus
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
Solid understanding of effective marketing strategies, materials, and channels
Experience with managing an annual budget as well as negotiating with vendors for a variety of media purchases
Strong leadership, planning, and execution skills
Excellent written and verbal communication skills
Ability to travel for continuing education events and trade shows as needed.
