Digital Tagging Analyst / Specialist

Digital Tagging Analyst / Specialist

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Client Requirement
Title: Digital Tagging Analyst / Specialist
Duration: 12+ months / multi-year expected
Location:Wilmington, DE (remote through covid only)

Job Description:
HERE'S WHAT I NEED FOR A SUBMIT
5+ web analytics
5+ site tagging / tagging

• Ideally using Adobe Analytics Omniture (or similar product like Telium or Google Analytics)

Familiar with some experience / able to speak to:

• Customer segmentation
• User profiling
• Web / user behavior concepts

Documentation (technical & functional including BRDs)
Adhoc reporting / Analysis and Troubleshooting experience.
Pharma (HIGHLY PREFERRED)
Multi-channel (HIGHLY PREFERRED)

Responsibilities:
Assist/Lead in the overall strategy and implementation of changes relating to Tagging, Analytics, and Measurement to support the Business Unit's needs.
Coordinate closely with the Tagging and Analytics team in identifying requirements from multiple sources (such as web and mobile) including stakeholders, developers /technical folks, and agencies.
Develop technical tagging specification documents tied to business needs/goals.
Work with key stakeholders to understand the analytics objectives and needs and develop the appropriate Tagging strategy for the web analytics tools (i.e. Adobe Analytics or Google Analytics)
Participate in and support Business Owners in delivering results and presentations.
Work with the IT team to ensure that accurate tracking metrics are collected and effectively reported.
Provide recommendations on improvement of marketing processes, efficiencies, and effectiveness.

Experience Required:
3-5 years experience in web analytics and site tagging and measurement ideally in Adobe Analytics Omniture (or similar product like Telium or Google Analytics)
Experience in the Pharmaceutical Industry: Highly Preferred.
Individual must have strong communication and be detail-oriented and an out of box thinker who can think strategically and able to connect the dots
Minimum 3+ years of relevant experience in multichannel promotion highly preferred.
Familiarity with customer segmentation and user profiling techniques.
Familiarity with website usability/user behavior concepts (UX/UI Knowledge) (preferred)
Experience in documenting technical requirement specifications (business requirements document/BRD) for technical implementation.
Experience as a Technical Writer (preferred)
Adhoc reporting / Analysis and Troubleshooting experience.

Skills:
Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment.
Ability to work both independently and cross-functionally, think critically, and work in a rapidly evolving environment.
Client facing and strong communication skills required with the ability to communicate complex topics in clear and simple terms.
Ability to learn new business environments, applications, technologies, and processes quickly.

Education Qualifications:
Bachelor's degree: Required - preferably in Computer Science, MIS, or Business/Marketing


Thanks


Brijesh Shukla
Sedna Consulting Group

www.sednacg.com