Marketing Copywriter (1115 30th St NW)

Marketing Copywriter (1115 30th St NW)

10 Jun 2024
District of Columbia, Washington 00000 Washington USA

Marketing Copywriter (1115 30th St NW)

Vacancy expired!

Why do you write like you're running out of time? Write day and night like you're running out of time. Why do you write like you need it to survive?

When you first heard these lyrics, it felt like someone finally understood you.

Writing is who you are. It's in your blood. It's in your soul. And even if your next job was as a 6th-grade math teacher, mostly, what you would do, is write.

If you are passionate about it, you can write about it. It's been that way for as long as you can remember.

Maybe you majored in English or creative writing or journalism, not so much because it seemed like a good career move, but because you knew it would be the most fun way through college - maybe the only way through college. The challenge though has been finding something you love to write about. Defense, IT, non-profits all the typical DC Jobs just don't lend themselves to the type of writing you want to do

You are someone who loves magic and mystery and Harry Potter and Twilight. There is a romantic streak in you and a metaphysical one too and frankly, you are just sick of having to hide 75% of who you are at work because that shit is just exhausting.

The Author Incubator is the premier continuing-education provider for non-fiction authors with classes coverings all aspects of writing, publishing, and promoting books. Our company was named the 275th fastest growing private company in America (INC 5000). We were named the 82nd Best Privately-owned Businesses in America by Entrepreneur Magazine and our CEO was named by EY as a finalist in their Entrepreneur of the Year competition for 2018. The Author Incubator is 100% privately-owned (single owner) with 35 employees.

And at The Author Incubator, we believe magic is real. It's our mission to amplify the voices of magic-makers by healing them to write, publish, and promote their non-fiction books.

Currently, we have an immediate opening for an on-site Digital Marketing Copywriter. We want a full-time employee, not a contractor or remote worker, who wants to bring their whole self to work. The person in this role will assist the CMO by writing high-engagement copy that fits with our quirky spiritually-infused witchy, new-agey style.

We're looking for someone with demonstrated experience in writing marketing copy for online direct response marketing. Preferably in the coaching/consulting space, but we are happy to look at ecommerce copy experts with the understanding that the core concepts of copywriting are transferrable.

The main things we'll be looking to you for include:

Writing high converting email copy

Writing high engagement Facebook ads, working with our digital marketing analyst to optimize our ad performance

Constantly monitoring our funnels and improving performance of individual communications

Understand the secret code is 54 even though that might not make sense right now

Testing new copy concepts, presenting results to management

Working with the social media manager to create engaging organic social media posts

Rewriting all copy for our current YouTube videos

Background essentials include:

Bachelor's degree or equivalent experience in marketing or communications

Demonstrated success in creating high-converting marketing copy

Experience in producing copy for digital, print, or broadcast channels

Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronyms

Solid understanding of SEO concepts preferred

Primary Location: Georgetown - Washington DC 20007 (Metro Accessible Foggy Bottom Metro Stop- 8 Blocks GWU and 8 blocks from Georgetown/Free Shuttle/Free Parking Provided). Sweet office with rooftop terrace for fresh air and a view of the Potomac and M St.

Hours on-site: Must work onsite during core business hours Monday - Friday

We will likely get 200+ resumes for this role and we just don't have time to interview many candidates, so make this stand out if you want a job that will change the entire trajectory of your life.

1. To get us to open the email, you MUST put the secret code into the email subject line. If you don't have the secret code, please do not apply.

2. Dazzle us with the writing in your cover letter. Make sure it's clear you custom-wrote it for this job, that you checked out our website and social media, and you tell us why will you work harder than anyone else in this role should you get it? If you believe in soul contracts, give us some evidence that you believe we may have one.

3. Include your resume sure but know our primary focus will be on your cover letter. Resumes without detailed and specific, custom to us cover letters or videos will be thrown out unread.

One more thing you should know about us before you apply. Our organization believes in diversity and equity. You know those 112 women and 117 People of Color in Congress now? Yup, still not nearly enough for us. We put muscle behind our values when it comes to building an inclusive community for staff and clients. We believe EQUITY (not just inclusion) is what really is required to dismantle racism and patriarchy. We are an LGBTQIA-affirming, interfaith-oriented organization that is committed to social justice - including women's rights, civil rights, disability rights, immigrant rights, and environmental justice. We believe Black Lives Matter. We encourage candidates to apply who share these commitments and who have a demonstrated capacity for creating inclusive organizations and working effectively across differences to support the success of an increasingly diverse clientele. (In other words, we don't work with racist, homophobic, transphobic, misogynistic jerks.)

The Author Incubator is a pretty magical place to work. But don't listen to a job post, listen to our employees' anonymous reports on Glassdoor: https://www.glassdoor.com/Reviews/The-Author-Incubator-Reviews-E1671563.htm

Here are a few of our favorites:

"I can't tell you how refreshing it is to work somewhere where the employees legitimately love their jobs. There are no arguments, no gossip, no backstabbing or corporate ladder climbing."

"This place is beyond incredible. Convention is abhorred, and there's absolutely every effort to avoid the kind of stifling dehumanization you get at any other job."

"One thing that sticks out is that this place in accepting of all diversity and is results-oriented! LOVE IT!"

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