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RESPONSIBILITIES:
Kforce has a client seeking a Growth Marketing Associate in Fort Lauderdale, FL.
Overview:
This role would suit an ambitious, hands-on individual who has already made their mark running digital campaigns, and is now looking for wider responsibility and the chance to grow. The ideal candidate must have hands-on experience running campaigns using a digital marketing platform such as SEO, SEM, CRM, email, push notifications, etc.
User Growth Responsibilities:
Growth Marketing Associate will manage and optimize onboarding and retention campaigns leveraging in-app and push notification channels
Continuous reviews and optimization of pricing, promotions and business rules related to End User redemption options
Analyze performance, define relevant KPIs and measure ROI of all marketing activities
Put together creative briefs for campaigns, work with designers and set up marketing campaigns, A/B testing
Ensure that growth targets are met through effective marketing
As a Growth Marketing Associate, you will help evaluate and launch new channels for engagement
Help manage App store optimizations and contents of GooglePlay store listings
Client/Partner Implementation and Success
Support the implementation of New Service Partners
Growth Marketing Associates support the management of existing and new clients to meet KPI targets
Ensure that Net Revenue Margin targets are being delivered through effective management and optimization
REQUIREMENTS:
3+ years of business experience with at least 1 year in growth marketing or digital media buying
Demonstrable recent experience directly driving revenue uplift for a market leading mobile app, ecommerce website, or travel website
A passion for analytics to drive KPIs
Experience with marketing automation/CRM platforms such as One Signal, Braze & Leanplum
Experience with Google Analytics and Firebase is a plus
Hands on experience in setting up and monitoring campaigns
Fluent in English and Spanish to cover English speaking markets and Mexico
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
