Digital Marketer / Optimization Specialist

Digital Marketer / Optimization Specialist

03 Nov 2023
Florida, Junobeach, 33408 Junobeach USA

Digital Marketer / Optimization Specialist

Kforce has a client in Juno Beach, FL that is seeking a Digital Marketer/Optimization Specialist.

Essential Functions:
In this role, the Digital Marketer/Optimization Specialist will assist in the development and testing of digital experiences
Objectively deliver testing insights and use data-driven decision making
Collaborate with interaction and visual designers and develop prototypes, wireframes, visual designs to support tests
The Digital Marketer/Optimization Specialist will effectively partner cross functionally to problem-solve and deliver solutions to testing questions
Ensures accuracy of data capture across multiple Testing tools
Help drive expansion of existing optimization program with new and innovative processes
As a Digital Marketer/Optimization Specialist, you will lead campaign updates and develop presentations and supporting materials to deliver the results

Bachelor's degree and one to three (1-3) years of relevant work experience are required
A thorough understanding transactional design for applications and content pages utilizing a mobile first approach
Experience working with A/B and Multivariate Testing platforms
Experience with optimizing high trafficked web pages for performance
Understands responsive design approaches
Knowledge of Web Analytics report suites such as Adobe Analytics
Experience working with a Testing tool such as Adobe Test & Target
Dedication to customer service and the flexibility to meet the demands of assigned projects; Enthusiasm and passion for getting the job done
Sound business and financial acumen, balanced by a talent for creative thinking and problem solving
Ability to follow critical business processes to ensure quality and timely execution of initiatives
Ability to multitask and maintain higher performance under extreme pressure in a dynamic, fast paced environment
Ability to perform writing for status updates and presentations
Strong writing, verbal and overall communication skills, plus a comfort level in presenting to team members, senior managers clients and vendors
Proven leadership experience and effectively manage difficult situations

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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