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-Facilitate client meetings, understand client objectives/needs and lead development timeline for the digital marketing Projects and implementation.
-Able to create project requirements, project plan.
-Manage the coordination of communication between team members so that there is clarity of purpose and outcome across marketing disciplines.
-Juggle many projects at a given time, keeping track of project progress and communicating progress to team members as necessary.
-Coordinate and implement SEO strategies for clients
-Strong understanding of SEM and SEO process
-Experience with keyword tools (Google, WordTracker, Keyword Discovery)
-Demonstrated experience in planning, organizing and executing projects of varying complexity, from business development to final delivery within specific timeframes and budgets
-Monitor spend to ensure project costs stay within budget.
-Responsible for interviewing new clients to gather all information needed to service client for SEO/SEM/SOCIAL MEDIA packages.
-Manages team to build websites, SEO processes and YouTube video production.
-Makes necessary changes to Word Press client sites when needed.
-Manage onsite and offshore staff
-Manage customer support relationship
Digital Marketing Project Manager Requirements:
Bachelor degree preferably in business, marketing/marketing communications or digital field.
2- 4 years of experience in project management within digital marketing.
2- 4 years of business experience with progressive growth in responsibilities.
Experience managing vendors and their tools.
Good experience with SEO Tools : SEMRUSH, BRIGHTLOCAL, GOOGLE ANALYTICS, YOAST, GOOGLE MY BUSINESS(GMB), GOOGLE MASTER, GOOGLE 360, CALLRAIL, SPYFU, REVIEW MANAGEMENT, YEXT, MOZ etc.
Good understanding of wordpress (WP) Content management Platform
Good understanding of e-commerce technology solutions e.g. WooCommerce, Shopify, Magento etc.
Familiar with Server /Site hosting management e.g. RACKSPACE, WPN ENGINE, Bluehost, Go DADDY, Liquidweb etc.
Good Understanding of the digital marketing industry, including marketing automation, social media, SEO/SEM, and digital strategy.
The ability to work collaboratively across many different teams
A roll-up-your-sleeves attitude and confidence to take risks and make independent decisions
Good Knowledge of email and webhosting, servers
An understanding of Adobe Creative Cloud, including Photoshop and InDesign, as well as various Microsoft Office products
Outstanding organizational, project management and communication skills
A high sense of urgency and the ability to rapidly adapt to changes in a fast-paced environment
Demonstrated understanding of B2B marketing, SEO best practices, headless content management systems, as well as the latest website design and development trends and best practices.
Documentation skills
Following SEO knowledge is must :-
SEO On page and Off page
SEO Keyword Analysis
Google Analytics
Google Search Console
GMB
Client relationships
Working with development team for Website development and SEO strategy executions.
Monthly reports and reviewing the reports with clients.