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Hungry for a fresh, new career? Look no further because one of the worlds most iconic brands can help you get there.
The Manager of Menu Strategy & Innovation will help develop and drive the strategy and execution of short- and long-term menu initiatives. This position will support the Sr. Manager of Menu Strategy & Innovation and work cross-functionally to bring projects from the ideation phase to launch. This role is responsible for being the subject matter expert on developing, gaining alignment to and leading guest and insight-driven innovation that successfully meets evolving guest needs and drives business objectives and brand affinity.
Position responsibilities include but are not limited to:
Synthesize insights and data to deliver fresh, new thinking and recommendations on category development
Develop category analyses and insights that fuel innovative ideas
Set and execute short term strategy for the category and contribute to long term strategy
Collaborate with Culinary, Consumer Insights, Business Analytics, Supply Chain, Operations, and
Suppliers to turn new products into reality
Create differentiated product concepts and positioning
Manage product market tests and sell-in to owner/operator partners
Contribute to work with agency partners and Marketing team to bring the products to life in communications
Build compelling Business Cases and assist with sell-in to leadership
Manage the coordination of product development and testing project timelines, including consumer
taste tests, qualitative focus groups, and operations / market tests
Gather and analyze guest experience data, market research, market penetration, and results of
marketing programs to provide recommendations on adjusting market strategy/tactics, to increase
sales/transactions, to achieve marketing goals, and to maintain
awareness of changing market and competitive conditions
Analyze the ongoing financial performance of the current menu and recommend opportunities to
optimize and rationalize
Develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
A successful candidate will have:
Bachelors Degree required
MBA / Masters Degree preferred
5 years minimum marketing, food marketing or innovation experience preferred
Skills and abilities required:
Passion for food and the Companys Brand
Strong sense of ownership of vision and execution
Innovation mindset
Strong communication skills and interpersonal skills
Strong organizational skills and ability to prioritize and handle multiple projects at once
Ability to synthesize learnings and data, form logical conclusions, and create strategy decks
Demonstrated project management experience
Demonstrated ability to lead teams and build strong cross-functional relationships\
Understanding of marketing/brand/product development and stage gate management principle
AA/EOE/M/F/D/V
