Marketing Automation Specialist - Intermediate

Marketing Automation Specialist - Intermediate

28 Dec 2024
Georgia, Alpharetta, 30005 Alpharetta USA

Marketing Automation Specialist - Intermediate

Vacancy expired!

job summary:

Role Profile: Marketing Automation Specialist


The marketing automation specialist is responsible for design, execution, maintenance and reporting for automated marketing programs and email campaigns.


Job Description :

Overview



The marketing automation specialist is responsible for design, execution, maintenance and reporting for automated marketing programs and email campaigns. This role is tactically focused on the execution of marketing automation platform (MAP) related tasks. This role reports to the Cleint Demand Marketing COE Leader.


Organizational Interlocks



  • Corporate Marketing (Demand Gen, Creative/Brand)
  • Marketing Operations
  • Field/Vertical Marketing
  • Product Marketing
  • Digital/Web Marketing



Technologies Supporting the Role :



  • Marketing automation platform (Pardot)
  • Sales force automation (Salesforce)
  • Content management/Web content management
  • Web analytics
  • HTML editor
  • Marketing resource management



Success Metrics :



  • Service-level agreement adherence
  • Internal customer satisfaction/feedback
  • Average time required to build campaign elements
  • Email deliverability metrics including IP address health, bounce rate and spam reports



Education :



  • Bachelor's degree, ideally in marketing, computer science, or business

Background/Experience :



  • Two or more years experience working with a sales force automation (SFA) system
  • One or more years of Pardot MAP experience, including tactical campaign creation/execution
  • One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
  • HTML experience
  • Experience working with business owners in defining reporting and data requirements



Competencies

Skills :




  • strong verbal and written communication
  • strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Advanced Microsoft Excel and/or Google Sheets skills
  • Advanced process diagramming skills (e.g. Visio)
  • Ability to translate business requirements into technical specifications

Behaviors



  • Comfortable working in a cross-functional and matrixed environment
  • Excels at problem solving and approaching problems in multiple ways
  • Enjoys learning and rapidly correlates new concepts to existing knowledge
  • Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships

Knowledge



  • Marketing practices
  • Data standardization and normalization
  • Design and QA of lead scoring and multi-tiered programs
  • Intermediate HTML experience
  • Intermediate SFA and MAP administration



location: Alpharetta, Georgia

job type: Contract

salary: $25.71 - 35.71 per hour

work hours: 8am to 5pm

education: Bachelors



responsibilities:


  • Creates emails, landing pages, forms, lists/segmentation, and reports within the MAP
  • Creates nurturing and scoring programs to support the marketing organization
  • Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
  • Standardizes, cleanses and uploads contact lists into the MAP





qualifications:


  • Experience level: Experienced
  • Minimum 2 years of experience
  • Education: Bachelors


skills:
  • Marketing
  • Pardot
  • HTML
  • Salesforce



Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Related jobs

Job Details

  • ID
    JC7430786
  • State
  • City
  • Job type
    Contract
  • Salary
    $25.71 - 35.71 per hour
  • Hiring Company
    Randstad Corporate Services
  • Date
    2020-12-28
  • Deadline
    2021-02-26
  • Category

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