Sr. Marketing Automation Specialist

Sr. Marketing Automation Specialist

Vacancy expired!

job summary:

Senior Marketing Automation Specialist

Description:

• The senior marketing automation specialist is responsible for oversight, design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email campaigns.
• The senior marketing automation specialist is responsible for oversight, design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email campaigns.
• This role is tactically focused on the assignment and/or execution of marketing automation platform (MAP) related tasks; less than 10 percent of this role's time is typically dedicated to strategy. This role reports to the Client Demand Marketing COE Leader.

Organizational Interlocks:

• Corporate Marketing (Demand Gen)
• Marketing Operations
• Field/Vertical Marketing
• Product Marketing
• IT (platform administration)
• Commercial Excellence
• Sales Operations & Enablement
• Digital/Web Marketing

Technologies Supporting the Role:

• Marketing automation platform (Pardot)
• Sales force automation (Salesforce)
• Content management/Web content management
• Web analytics
• HTML editor
• Marketing resource management

Success Metrics:

• Service-level agreement adherence
• Internal customer satisfaction/feedback
• Average time required to build campaign elements
• Email deliverability metrics including IP address health, bounce rate and spam reports

Education:

• Bachelor's degree, ideally in marketing, computer science, or business

Experience:

• Two or more years of working with a sales force automation (SFA) system - Salesforce
• One or more years of Pardot MAP administration experience, other MAP tools helpful
• One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
• HTML experience
• Experience working with business owners in defining reporting and data requirements
• Competencies

Skills:

• strong verbal and written communication
• strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
• strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
• Advanced Microsoft Excel and/or Google Sheets skills
• Advanced process diagramming skills (e.g. Visio)
• Ability to translate business requirements into technical specifications

Behaviors:

• Comfortable working in a cross-functional and matrixed environment
• Ability to converse at both technical and strategic levels
• Excels at problem solving and approaching problems in multiple ways
• Enjoys learning and rapidly correlates new concepts to existing knowledge
• Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships

Knowledge:


Marketing practices Data standardization and normalization Design and QA of lead scoring and multi-tiered programs Intermediate HTML Intermediate SFA and MAP administration




location: Alpharetta, Georgia

job type: Contract

salary: $32 - 42 per hour

work hours: 8am to 5pm

education: Bachelors



responsibilities:

• Assigns/manages the workflow of inbound campaign requests through Clarizen to team, as well as direct execution (assign and execute)
• Reviews campaign tasks for quality (QA) - emails, landing pages, forms, campaign canvas, lists, etc.
• Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
• Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
• Creates nurturing and scoring programs to support the marketing organization
• Documents MAP processes, programs and procedures
• Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
• Standardizes, cleanses and uploads contact lists into the MAP
• As needed, trains marketing resources on how to run reports and accomplish basic tasks within the MAP

qualifications:

• Experience level: Experienced
• Minimum 2 years of experience
• Education: Bachelors

skills:

• Marketing
• Sales force automation
• MAP tools
• Pardot

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.