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Description
The Creative Group is looking to place a Product Marketing Manager. The Product Marketing Manager (PMM) will serve as an integral part of the marketing team. PMMs will be responsible for translating technical product and software capabilities into engaging marketing messaging, highlighting business benefits along with product features and specifications. PMMs will also be responsible for working with Product Managers to develop market positioning and messaging for the Company's portfolio of products with the goal of reaching target audiences for new product launches and helping to build the sales pipeline.
As a market leader, our team works in a fast-paced environment, managing multiple priorities for our industry-leading brands. We are seeking an experienced communications professional who is passionate about using communications to inform and inspire external audiences and employees about company initiatives.
Responsibilities:
•Daily collaboration with Product Management to ensure alignment on product launches and release updates
•Create product launch marketing plan and collateral materials in support of the plan
•Working with Product Management and Senior Marketing leader to develop product launch plans and on-going marketing efforts in support of product lines
•Develop product positioning and messaging, including market value propositions
•Communicate value proposition to sales team and work with Director of Business Development to ensure effective sales enablement as new products are launched
•Collaborate with brand marketing team members to ensure brand alignment and consistency
•As a part of the product launches, create materials to support competitive analysis for product categories
•Develop on-going target marketing, social media and P.R. campaigns to build and support market demand throughout the product lifecycle
Requirements
- Successful track record in vendor management
- Past involvement in frontline customer journey, driving traffic to our main site
- Vital multi-channel marketing and digital brand consistency
- Foundational knowledge in Asana
- Experience with Marketed Products
- Proficiency in product launch
- Expertise in Content Marketing
- Demonstrated knowledge of B2B Marketing
- General familiarity with Corporate Marketing
- Product management experience desired
- Global Marketing experience highly preferred
- Practical knowledge of Digital Marketing
- Adeptness in Content Development
- Background in Content Management System (CMS) & Digital Marketing System (DMS)
- Past experience in management
-A well-adjusted mix of skill, management experience and initiative
The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.
From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998.
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Contact your local TCG office ator visit www.roberthalf.com/jobs/creative-group to apply for this job now or find out more about other job opportunities.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
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