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DescriptionThe creative group, a division of Robert Half is currently seeking a Regional Marketing Manager. The Regional Marketing Manager will collaborate with regional business leaders to create, execute and own the development, recommendation and implementation of regional marketing strategies to drive brand understanding and new business and client retention initiatives; Please see below for further requirements and if you are interested please email me @Jeff.Evans@creativegroup.comRequirementsMarketing Strategy
Facilitate marketing strategic planning process and annual assessment review
Create and implement a comprehensive annual marketing and communications plan
Manage the Enclosures Marketing Budget and provide monthly variance report
Provide information to management and sales teams by collecting, analyzing and summarizing industry and market trends
Monitor competitive activities. Evaluate market activities and adjust market strategy to address changing competitive environment.
Brand management and alignment
Ensure compliance within the manufacturing plants, fleet and by all field staff and Distributors
Establish process for brand building and sharing
Oversee company “brand message” to ensure alignment throughout the organization
Demand generation
Establish key market focus with each market segment and region to grow sales with the product management team develop and implement launch plans for new products
Provide key information, reports – marketing objectives, margin analyses, competitive activity – to the sales team
Establish lead generation, qualification and sales follow-up process
Provide sales support tools – presentations, sales/tech sheets, collateral
Marketing Communications
Facilitate marketing communication strategies, manage corresponding budgets, lead implementation
Create and manage trade show strategy including developing pre and post trade show analysis
Create and manage “marketing mix” for company and product brands – digital and print media, trade shows, webinars, customer events, etc.
Website management – evaluate and improve functionality, ease of use, and content for each target audience
Work closely with national communications and events manager to ensure enclosures business is aligned with the overall company strategies
Again, if you are interested please email me @Jeff.Evans@creativegroup.comAt TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.Salary: $90,000.00 - $100,000.00 / YearlyLocation: Atlanta, GADate Posted: August 23, 2019Employment Type: Full-timeJob Reference: 00900-9502142429Staffing Area: The Creative Group
