Vacancy expired!
RESPONSIBILITIES:
Kforce has a client in search of a Senior Paid Search Analyst in Atlanta, GA.
Overview:
This resource will be monitoring/tracking the campaigns, ensuring they are not missing any information, and making sure they are hitting status deadlines. Optimizing existing campaigns and launching new ones would be key. This resource will be setting up the campaigns alongside other team members and working directly with the platforms themselves. (Platform: Search Ads 360).
Although this person will be focused on paid search, it would be beneficial for them to have a wide landscape of Digital Marketing in general. This resource will be pulling data and insights from the platform and business on how the campaigns are performing. They will then be importing the information into Excel and PowerPoint and creating reports on the campaigns and how they compare to others. The campaign data tools they use are: Search Ads 360 and Marin (for search). The manager would prefer direct experience (but not at all required) with these tools but any tools that are similar to those would work also.
First 90 days:
30-60 days: This person will spend the first two months getting familiarized with their campaign structures, how they are managed, up to speed on internal systems (which are Maren, Double Click, Ad Words), understanding vendors and pain points
60-90 days: This person will be introduced to the company's internal partners and vendors (no financial analysis, only analysis is CPC), hyper predictive analysis, and any projects for finance teams
REQUIREMENTS:
Someone that has 3+ years of experience (no luxury of training someone)
Agency experience (360i, Moxie, Razorfish, Response Mine, Search Discovery, Edelman, etc.)
Hands on search background (SEM)
Predictive/forecasting experience
Experience managing a budget
Someone who is assertive and who can make recommendations
Maren (a plus)
Double Click (must have/some sort of platform experience)
Google Ad Word (must have)
Bing Ads
Paid search, PLA (Product Listing Ads) experience must have
Shopping campaigns
Search ads 360
Kenshoo (a plus)
GA/BingAds certification is great
Campaign Management experience
Data analysis
Multiple campaigns
Budget Management is ideal, pacing, etc.
Sustain performance levels, if not improve them
Ability to multitask
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
