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Wealth Management Card Marketing Strategy ManagerCharlotte, North Carolina;Atlanta, GeorgiaJob Description:Marketing Strategy Manager - Lead the end-to-end marketing and engagement strategy for our credit card portfolio, targeting the high-net-worth and ultra-high-net-worth segments primarily across Merrill and the Bank of America Private Bank. Run the full offer and campaign strategy across these segments to drive card acquisition goals.Responsibilities:Manage and execute marketing campaign strategy for existing card portfolio; and deliver relevant offers and communications to existing high-net-worth and ultra-high-net-worth customers to grow market share.
Develop the marketing strategy and plan to launch new card products
Align and socialize marketing strategy, plan and messaging with the Segment teams, Merrill and Private Bank Leadership
Oversee the development of external and internal campaign requirements to support the card portfolio strategy
Collaborate with analytics and channel marketing teams to maximize the value of acquisition campaigns
Work with creative agencies to develop marketing campaigns to support card sales goals
Ensure “always on” foundations are in place and managed/updated as needed, including for all product changes:
.com ecosystem product page content and branding of products/solutions
Curated content library for each solution
Recommend channel/ distribution strategy, including appropriate mix of owned digital channels, digital campaigns, direct mail, etc.
Measure and socialize performance metrics for all direct-to-customer “offer” programs and synthesize insights to inform future programs
Leverage data and insights to deliver the most impactful marketing strategy and continuously optimize the product marketing shelf through research with users and best-in-class learnings outside of our category
Assess budget required and recommend future budget and resource needs
Qualifications:Bachelor’s degree; MBA optional
Minimum of 7 years of work experience
Knowledge of direct-to-client marketing
Marketing strategy, Card loyalty marketing, Product management experience
Experience managing agencies and conducting customer research
Experience partnering closely with Product Management and Data Science teams
Job Band:H4Shift:1st shift (United States of America)Hours Per Week:40Weekly Schedule:Referral Bonus Amount:0Job Description:Marketing Strategy Manager - Lead the end-to-end marketing and engagement strategy for our credit card portfolio, targeting the high-net-worth and ultra-high-net-worth segments primarily across Merrill and the Bank of America Private Bank. Run the full offer and campaign strategy across these segments to drive card acquisition goals.Responsibilities:Manage and execute marketing campaign strategy for existing card portfolio; and deliver relevant offers and communications to existing high-net-worth and ultra-high-net-worth customers to grow market share.
Develop the marketing strategy and plan to launch new card products
Align and socialize marketing strategy, plan and messaging with the Segment teams, Merrill and Private Bank Leadership
Oversee the development of external and internal campaign requirements to support the card portfolio strategy
Collaborate with analytics and channel marketing teams to maximize the value of acquisition campaigns
Work with creative agencies to develop marketing campaigns to support card sales goals
Ensure “always on” foundations are in place and managed/updated as needed, including for all product changes:
.com ecosystem product page content and branding of products/solutions
Curated content library for each solution
Recommend channel/ distribution strategy, including appropriate mix of owned digital channels, digital campaigns, direct mail, etc.
Measure and socialize performance metrics for all direct-to-customer “offer” programs and synthesize insights to inform future programs
Leverage data and insights to deliver the most impactful marketing strategy and continuously optimize the product marketing shelf through research with users and best-in-class learnings outside of our category
Assess budget required and recommend future budget and resource needs
Qualifications:Bachelor’s degree; MBA optional
Minimum of 7 years of work experience
Knowledge of direct-to-client marketing
Marketing strategy, Card loyalty marketing, Product management experience
Experience managing agencies and conducting customer research
Experience partnering closely with Product Management and Data Science teams
Shift:1st shift (United States of America)Hours Per Week:40Learn more about this roleFull timeJR-21054968Band: H4Manages People: NoTravel: Yes, 10% of the timeManager:Talent Acquisition Contact:Jennifer FluddReferral Bonus:0Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.To view the "EEO is the Law" poster, CLICK HERE (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .To view the "EEO is the Law" Supplement, CLICK HERE (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf) .Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.To view Bank of America’s Drug-free workplace and alcohol policy, CLICK HERE .
