Web Content Designer

Web Content Designer

30 Sep 2024
Georgia, Atlanta, 30301 Atlanta USA

Web Content Designer

Vacancy expired!

Job#: 1294245

Job Description:

Roles and responsibilities

This role is a mix of content strategy, content design, and UX writing. Must love both high-level strategy and hands-on writing to be successful.

Content Strategy
  • Drive a consistent content experience, balancing user needs, business objectives, and technology constraints to create the highest quality, best possible experience.
  • Perform heuristic evaluations, content audits, or competitive analyses of existing content experiences to identify areas of potential improvement.
  • Leverage industry, business, audience, product, and site research and analytics to guide content decisions on digital products and experiences.
  • Research and report on relevant industry trends and best practices to identify opportunities for new or improved content experiences across the organization.

Content Design
  • Develop strategic content designs to inspire, shape, and create compelling experiences for CDC audiences.
  • Create information architecture frameworks, content models, wireframes, content governance documentation, style guides/guidelines, and priority guides to communicate the overall content plan.
  • Create templates and guidelines that other teams can use to create high quality, consistent content.
  • Determine the most appropriate content (e.g., copy, data, images) and channel for all user touchpoints, including mobile and desktop products, email, push notifications, and text messages.
  • Document content structures, elements in these structures, and specifications for each element; help with mock up creation for new content types.
  • Partner with Senior UX Researcher to develop user needs; maintain all documentation related to user needs and their application.

UX Writing - there will be a lot of this, hands-on work
  • Re-write existing content or develop new content that aligns to best practices/guidance.
  • Review top level content, consult on high value pages, write new content.
  • Partner with CDC health communicators to train them how to rewrite content.

Experience needed
  • Potentially an English or Journalism major?
  • Minimum of 7 years of content strategy, content design, UX writing, UX design, or similar experience.
  • CDC writing experience
  • Subject matter expertise on how to write content, tense, verbiage; superior writing, editing, and proofreading skills.
  • Understanding of design principles and how content fits into overall user experience, with proven ability to map content to user intent and adapt UX end-to-end processes to the needs of a given project.
  • Experience with a data-informed approach to content design, including qualitative (user testing, Full Story) and quantitative (A/B testing, analytics) data.
  • Experience creating content designs, structures and models.
  • Experience with content governance and style guides.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or

Job Details

  • ID
    JC46111152
  • State
  • City
  • Job type
    Permanent
  • Salary
    N/A
  • Hiring Company
    Apex Systems
  • Date
    2022-09-29
  • Deadline
    2022-11-27
  • Category

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