As a Digital Design Lead, your job is to support the Marketing department in the following ways:
Design and create pictures, graphics, and videos for use on all marketing websites.
Participate in concept testing and storyboarding sessions with Marketing to understand the overall marketing strategy for each effort to incorporate brand elements and relevant marketing concepts into website.
Responsible for creating and designing engaging and responsive web pages which are intuitive and easy for customers to interact with.
Work alongside IT wordpress developers to understand technical limitations of the WordPress platform, and adjust web page designs and graphics as necessary.
Support and create logos, graphics and other creative to be included on email templates for email marketing and social media.
Review website analytics and translate insights into design updates and enhancements
React quickly to changing priorities and short deadlines for website and campaign designs while working within the Marketing and IT processes.
Design the aesthetics to be implemented within the BP marketing websites, from the layout menus and drop-down options to colors and fonts.
3-5 years' experience working with Adobe Suite - Photoshop, Illustrator, InDesign and other design tools to create graphics, logos, and pictures for use on Building Products Marketing websites.
3-5 years' experience leading design of best-in-class User Experience and User Interface websites focusing on product marketing.
Ability to use analytics to determine customer interactions and pain points and develop into actionable design improvements
Knowledge of HTML and CSS to create website designs that will meet the style and structure requirements of the website.
Excellent time management and communication skills with the capability of managing multiple milestones and projects effectively
Skills / Knowledge that put you ahead
Knowledge of WordPress platform
Social media and tools architecture and development
Email marketing with Pardot; automate and standardize
HTML code for emails
Browser and email client testing
Automation of emails
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or